PR vs. Content Marketing: Not Quite

As a long-time content marketer and public relations guy, I was intrigued — and conflicted — to see this headline yesterday: “PR is 80% More Effective Than Content Marketing.” Skipping past the headline capitalization issues (“Is” should be and “than” should not), half of me screamed “yes” and half of me sighed “oh no.” Then the data junkie in me rallied around the certainty of “80% more effective.” Time to…