Theranos banned — now what’s the aftermath?

It took longer than people expected, but the U.S. Centers for Medicare & Medicaid Services (CMS) came down hard on Theranos yesterday — banning the company and its CEO from owning or operating a medical lab for two years. As I’ve written before, this is an important story for Silicon Valley business and marketing leaders to follow because crises rarely just impact one company. They tend to drag down a category of…