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TIME FOR A
NEW PLAYBOOK

APPROACH

Moving beyond channels and disciplines

Technology marketing is fun, but it ain’t easy. Change is a constant. There’s a daily battle against competitors old and new.
The need for growth and pipeline never ends. Channels are fragmented, and data is disconnected. And now you need to pivot.

We get it. Because we’ve been in your shoes. The CMO, the founder, the comms VP. The data junkie, the PR whiz kid.
We know the path you’re on and the hills you need to climb. We can help you navigate—and do some heavy lifting along the way.

We work with clients on a project basis to solve immediate problems, or on retainer to achieve long-term business objectives.
We combine smart positioning, strategy and story development with compelling content and targeted activation fueled by analytics.
All designed to work across channels and disciplines. And ultimately, to help you grow and win.

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ALIGN

positioning, strategy and story with
business, brand and demand objectives

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CREATE

compelling content with context,
and optimize with analytics

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ACTIVATE

across channels: digital, social,
media, analysts, partners, sales

Services

Strategy + Positioning

Corporate Positioning

Product Positioning

Category Creation

Marketing Strategy

Communications Strategy

Competitive Strategy

Audience Targeting

Executive Casting

Crisis Communications

Research + Analytics

Brand & Reputation Audit

Category Analysis

Competitive Benchmarking

Audience Segmentation

“Addressable Media” Analysis

Media & Influencer Targeting

Content & Channel Analytics

Crisis & Issues Monitoring

Comms Measurement

ROI & Value Assessment

Story + Content

Story Mining & Crafting

Executive POV Development

Corporate Presentations

Product & Sales Collateral

Content & Channel Strategy

Brand Journalism

Blog Transformation

Digital & Social Content

Demand Generation

Customer References

Spokesperson Training

Media + Influencers

Company Launches

Product Launches

Thought Leadership

Media Relations

Analyst Relations

Social Engagement

Executive Visibility

Speakers Bureau

Financial Communication

Employee Communication

Media Training

Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

We support the 1% Pledge for early-stage corporate philanthropy

Contact

Founder & CEO

Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

 

Talent + Culture

Christine Kerst
christine@bigvalley.co
m: 949-705-8144

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