Big ValleyBig ValleyBig ValleyBig Valley
  • People
  • SERVICES
  • WORK
  • INSIGHT
  • CONTACT

Blog

Blog Like You’re Making Meet the Beatles! (Not Sergeant Pepper’s)

By David Bailey | Story + Content | 0 comment | 28 November, 2022 | 0

We at Big Valley get a lot of satisfaction from helping B2B tech companies inject new life into moribund blogging programs. Time and again, we’ve helped companies embrace an “outside-in” editorial model to attract a bigger, more engaged audience that develops more long-term affinity for the brand. The recipe works, and we aren’t the onlyRead more

I Ain’t ‘Fraid of No Ghost (Writers)

By David Bailey | Big Valley, Communications, Content Marketing | 0 comment | 21 February, 2020 | 1

Five Tips for Executives In Search of the Right Ghost Writer I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should know. Earlier in my career, I opened an email fromRead more

Customer References: B2B Tech’s Most Enduring Clusterf***

By David Bailey | Big Valley, Communications, Content Marketing, Marketing, Silicon Valley | 1 comment | 19 September, 2019 | 2

Why Do So Few Break Through? When I started out in tech in the Valley, we were still producing physical clip reports using x-acto knives and Elmer’s paste. The office memo was far more commonplace than a relatively new innovation called email. There were dozens of industry publications dedicated to the burgeoning PC revolution, withRead more

Tech Leaders, How ‘Pointy’ Is Your Point of View? (And How Can You Sharpen It?)

By David Bailey | Big Valley, Communications, Content Marketing, Uncategorized | 0 comment | 16 July, 2019 | 1

It’s not easy for a b2b tech company to break through in a media environment that spends such an inordinate amount of time reporting on the big tech companies, scandals, and, well, big tech companies involved in scandals. Editorial teams continue to shrink and very few dedicate resources to product news anymore. Real-world customer stories stillRead more

I’m Just a Communicator

By David Bailey | Big Valley, Communications, Content Marketing, Uncategorized | 0 comment | 19 February, 2019 | 0

I recently binge watched Amazon’s new take on Tom Clancy’s CIA-analyst-turned-field-operative, Jack Ryan (played by John Krasinksi, formerly John Halper in “The Office”). Early in episode one, when the higher-ups at the C.I.A. strongarm Ryan to strap on a SIG-Sauer P226 and hop on a plane to fight terrorists in Yemen, he delivers his takeRead more

2018: A Banner Year for Tone-Deaf Communications

By David Bailey | Big Valley, Communications, Marketing, Silicon Valley | 0 comment | 2 January, 2019 | 1

To my ear, tone-deaf communications reached new decibel levels in 2018, with the tech world contributing mightily to the noise. It was a shrieking cacophony of a year, brimming with inept statements, videos, tweets and posts that offended, hurt, angered or baffled the intended audience—inevitably, to the utter amazement of the tone-challenged communicators. “Tone-deaf” inRead more

The Enterprise Tech Content Bottleneck—Five Ways to Create Better Content

By David Bailey | Big Valley, Communications, Content Marketing | 0 comment | 5 November, 2018 | 0

I had the opportunity to attend my first Content Marketing World in Cleveland a few months back and I was really energized by the quality of the sessions, the closing keynote by the inimitable Tina Fey, and also just the sheer number of attendees. So many content marketers, all eager to share best practices andRead more

Does Your Content Team Include “Deadline Artists”?

By David Bailey | Communications, Content Marketing | 0 comment | 20 September, 2018 | 0

I recently helped my folks pack up and move to a new place. During the packing and purging of decades of accumulated stuff, my Mom invited me to peruse the bookshelves and take anything of interest—one of my picks was Deadline Artists, an anthology and celebration of some of America’s greatest newspaper columns throughout history.Read more

Tech Leaders: It’s Time to Get Serious About “Content-Market Fit”

By David Bailey | Content Marketing | 0 comment | 12 February, 2018 | 0

I had the chance to catch several interesting sessions at the bigger-and-badder-than-ever SaaStr 2018 in San Francisco last week. I was pleasantly surprised to see and hear content coming up more and more in the panels and conversations. Pixar and Prezi talked about the power of visual storytelling. Various CMOs on different panels talked aboutRead more

Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

We support the 1% Pledge for
early-stage corporate philanthropy

Contact

Founder & CEO
Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

Talent + Culture
workwithus@bigvalley.co

New Business
hireus@bigvalley.co

Recent Posts

  • Top Conversations in Tech Dec’22: Another year gone bye(bye)

    Welcome to the December 2022 edition of Top Conversations in Technology, where

    27 January, 2023
  • NRF 2023 Provides Glimpse of ‘What’s Next’ in Retail

    Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to

    23 January, 2023
  • 2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

    With 2022 in the rear view, one thing is crystal clear: 2022

    17 January, 2023
Copyright 2023 | All Rights Reserved
  • People
  • SERVICES
  • WORK
  • INSIGHT
  • CONTACT
Big Valley