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Some Thoughts about Marketing in a Down Economy

By Karen Dabaghian | Marketing, Silicon Valley | 0 comment | 19 May, 2020 | 0

I realize women are expected to hem and haw about their age, but I’m 50 years old and not at all bummed about it. Frankly, being of a certain age has tangible benefits. I’m tempted to plagiarize Farmers Insurance and say something about resilience and “having seen a thing or two,” but I won’t (asRead more

Everything I Needed to Know about Marketing Strategy I Learned from The Princess Bride

By Karen Dabaghian | Marketing, Strategy, Strategy + Positioning | 0 comment | 7 April, 2020 | 0

The 1987 sleeper hit turned cult classic, The Princess Bride, is a fairy tale about true love, replete with pirates and sword fights, a damsel in distress, and the delight of unexpected friendship. It’s also a master class on high tech marketing strategy.  Let me explain. No, there is too much. Let me sum up.Read more

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