Our leaders have been helping clients launch businesses, create categories, build reputations and grow revenues
for more than 25 years. We’ve crafted campaigns for large players looking to grow share, and upstarts looking
to steal it from them. We’re equal parts strategic and creative, with analytics at the core.
A team of experts
We dive deep into
your technology.
We understand what’s new, why it’s important, where it fits in the ecosystem, and how it expands or disrupts markets. We then help others understand why you’re cool (or hot!) and a relevant player to be watched.
We speak the
language of sales.
We understand revenue is a top priority. We have extensive experience working with sales and product teams to create content and campaigns that fill pipelines, improve win rates and accelerate deal velocity.
We play the
long game.
Whether we’re working with founders to finesse positioning, CMOs to refine competitive strategy, or comms leaders to target the right influencers, we stay focused on long-term market impact and business outcomes.
Tim Marklein
Founder & CEO
Christine Kerst
Operations Lead
David Bailey
Head of Content Services
Inga Starrett
Analytics Lead
Dave Nieland
Client Partner
Dave Reddy
Media & Influencer Relations Lead
Charles Cooper
Editor in Chief
Marianna Vyridi
Client Partner
Jessica Presto
Media Lead
Lauren Ames
Senior Consultant
Cathy Summers
Senior ConsultantBig Valley's expert network
Editorial Team
Our talented editorial team includes a dozen veteran tech and business journalists with 300+ combined years of reporting, editing and freelance writing experience across technology categories.
Dan Rosenbaum: SapientNitro, NBC Universal, PennWell, Ziff Davis, UPI
Dwight Davis: IDG, TechTarget, Ovum/Summit Strategies, Windows Watcher
Beth Stackpole: TechTarget, Computerworld, IDG, CIO Magazine, Ziff Davis
Patrick Houston: BusinessWeek, CNET, ZDNet, Yahoo!, PC Week
Preston Gralla: Computerworld, ROI Publishing, CMP Media, ZDNet
Rich Santalesa: SmartEdgeLaw Group, CMP Media, Ziff Davis
Will Rodger: Tech policy comms (AFBF, LMG, CCIA) and Ziff Davis
Steven Vaughan-Nichols: ZDNet, Computerworld, Ziff Davis, Internet World
Stan Gibson: IDG, eWeek/PC Week, Communications Week, Computerworld
Rob Lemos: eWeek, Dark Reading, CXO Media, MIT Tech Review, CNET, ZDNet
Analytics Software + Services
Sam Knowles: Audience insights and strategic planning
Forrest Anderson: Communications research and messaging
John Gilfeather: Surveys, focus groups and executive interviews
Mark Stouse: Revenue, sales and financial impact analysis
Dan Beltramo: Media measurement and marketing attribution
Software partners: AirPR, Muck Rack, Moz, NetBase, Proof, SimilarWeb, TechNews, Traackr, TrendKite, Twitter Counter
Digital + Video + Design Partners
Green Tea Group: Brand identity, presentation and digital design
Zooka Creative: Digital strategy + design + development; video and animation
Damian Marhefka: Professional photographer and voiceover artist
Spiral Moon Media: Silicon Valley videography and video production