Our leaders have been helping clients launch businesses, create categories, build reputations and grow revenues
for more than 25 years. We’ve crafted campaigns for large players looking to grow share, and upstarts looking
to steal it from them. We’re equal parts strategic and creative, with analytics at the core.
A team of experts
We dive deep into
your technology.
We understand what’s new, why it’s important, where it fits in the ecosystem, and how it expands or disrupts markets. We then help others understand why you’re cool (or hot!) and a relevant player to be watched.
We speak the
language of sales.
We understand revenue is a top priority. We have extensive experience working with sales and product teams to create content and campaigns that fill pipelines, improve win rates and accelerate deal velocity.
We play the
long game.
Whether we’re working with founders to finesse positioning, CMOs to refine competitive strategy, or comms leaders to target the right influencers, we stay focused on long-term market impact and business outcomes.
Tim Marklein
Founder & CEO
Christine Kerst
Talent + Culture Lead
David Bailey
Practice Lead, Story + Content
Inga Starrett
Practice Lead, Research + Analytics
Dave Reddy
Practice Lead, Media + Influencers
Karen Dabaghian
Strategy + Positioning Lead
Dave Nieland
Client Partner
Marianna Vyridi
Client Partner
Charles Cooper
Editor in Chief
Josh Swarz
Media + Influencer Lead
Arianna Lombard
Marketing Manager
Kristen Parisi
Staff Writer
Ashley Paula-Legge
Media + Influencer Lead
Scott Friedman
Strategy + Positioning Lead
Heather Wilson
Strategy + Positioning LeadBig Valley's expert network
Editorial Team
Our talented editorial team includes a dozen veteran tech and business journalists with 300+ combined years of reporting, editing and freelance writing experience across technology categories.
Dan Rosenbaum: SapientNitro, NBC Universal, PennWell, Ziff Davis, UPI
Dwight Davis: IDG, TechTarget, Ovum/Summit Strategies, Windows Watcher
Beth Stackpole: TechTarget, Computerworld, IDG, CIO Magazine, Ziff Davis
Patrick Houston: BusinessWeek, CNET, ZDNet, Yahoo!, PC Week
Preston Gralla: Computerworld, ROI Publishing, CMP Media, ZDNet
Rich Santalesa: SmartEdgeLaw Group, CMP Media, Ziff Davis
Will Rodger: Tech policy comms (AFBF, LMG, CCIA) and Ziff Davis
Steven Vaughan-Nichols: ZDNet, Computerworld, Ziff Davis, Internet World
Stan Gibson: IDG, eWeek/PC Week, Communications Week, Computerworld
Rob Lemos: eWeek, Dark Reading, CXO Media, MIT Tech Review, CNET, ZDNet
Analytics Software + Services
Sam Knowles: Audience insights and strategic planning
Forrest Anderson: Communications research and messaging
John Gilfeather: Surveys, focus groups and executive interviews
Mark Stouse: Revenue, sales and financial impact analysis
Dan Beltramo: Media measurement and marketing attribution
Software partners: AirPR, Muck Rack, Moz, NetBase, Proof, SimilarWeb, TechNews, Traackr, TrendKite, Twitter Counter
Digital + Video + Design Partners
Green Tea Group: Brand identity, presentation and digital design
Zooka Creative: Digital strategy + design + development; video and animation
Damian Marhefka: Professional photographer and voiceover artist
Spiral Moon Media: Silicon Valley videography and video production
Marketing + Communications Strategy
Jennifer Jones and Partners: Venture capital marketing and strategy
David Downing: Interim CMO services (former CMO of NetSuite, Zscaler, BlackLine, SnapLogic)
Karen Dabaghian: Positioning, messaging and communications strategy
Sharon Barclay: Corporate and executive visibility, CES and MWC strategy
Meghan Roman: D.C.-based technology PR consultant and startup advisor
Media + Analyst + Influencer Engagement
Leigh Anne Varney: Media maven and startup PR advisor
Mike Moeller: Strategic media, strategy and storytelling consultant
Pam Crain: European analyst relations strategy and execution
Jen McClure: Digital and social media strategy consulting
Tricia Mansur: Executive media training and crisis training
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- We support the 1% Pledge for early-stage corporate philanthropy
