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Top Conversations in Tech Sep’21: A Gifting Procrastinator’s Worst Nightmare

By Inga Starrett | Big Valley, Communications, Content Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 October, 2021 | 0

Welcome to the September 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2021) and year-over-year (versus September 2020).      Big Picture: As someone who is alreadyRead more

Top Conversations in Tech Jul’21: Now is the summer of misinformation… 

By Inga Starrett | Big Valley, Communications, Content Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 1 September, 2021 | 0

Welcome to the July 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2021) and year-over-year (versus July 2020).       Big Picture: Despite all theRead more

Top Conversations in Tech June 2021: What if the status quo is chaos… 

By Inga Starrett | Big Valley, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 27 July, 2021 | 0

Welcome to the June 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus  May  2021) and year-over-year (versus  June  2020).     Read more

Top Conversations in Tech Apr’21: Is there something other than cryptocurrencies?

By Inga Starrett | Big Valley, Communications, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Social, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 25 May, 2021 | 0

Welcome to the April 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2021) and year-over-year (versus April 2020).     Trending: So, it’s interesting to see how tech conversationsRead more

I Ain’t ‘Fraid of No Ghost (Writers)

By David Bailey | Big Valley, Communications, Content Marketing | 0 comment | 21 February, 2020 | 1

Five Tips for Executives In Search of the Right Ghost Writer I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should know. Earlier in my career, I opened an email fromRead more

You Want to Build Thought Leadership? Start with a Compelling Thought

By Charlie Cooper | Communications, Content Marketing, Influencer Marketing, Strategy | 0 comment | 12 February, 2020 | 0

I’m part of a generation of (aging) sports fans who grew up listening to Howard Cosell, the ABC broadcaster who became famous for “telling it like it is.” In an era when sports announcers were expected to stick to just calling the games, Cosell broke the mold. Sports, he said, was about a lot moreRead more

Positioning and messaging are *not* the same thing

By Tim Marklein | Communications, Content Marketing, Marketing, Strategy, Strategy + Positioning | 0 comment | 21 January, 2020 | 0

I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help. They typically have some core messaging developed as part of a pitch deck, web site or marketing collateral, but it wasn’t developed in a structured way to guide a broader set of communications across various channels and disciplines.Read more

Customer References: B2B Tech’s Most Enduring Clusterf***

By David Bailey | Big Valley, Communications, Content Marketing, Marketing, Silicon Valley | 1 comment | 19 September, 2019 | 2

Why Do So Few Break Through? When I started out in tech in the Valley, we were still producing physical clip reports using x-acto knives and Elmer’s paste. The office memo was far more commonplace than a relatively new innovation called email. There were dozens of industry publications dedicated to the burgeoning PC revolution, withRead more

Tech Leaders, How ‘Pointy’ Is Your Point of View? (And How Can You Sharpen It?)

By David Bailey | Big Valley, Communications, Content Marketing, Uncategorized | 0 comment | 16 July, 2019 | 1

It’s not easy for a b2b tech company to break through in a media environment that spends such an inordinate amount of time reporting on the big tech companies, scandals, and, well, big tech companies involved in scandals. Editorial teams continue to shrink and very few dedicate resources to product news anymore. Real-world customer stories stillRead more

A Team of Experts, Ready to Scale

By Tim Marklein | Big Valley, Communications, Content Marketing, Influencer Marketing, Marketing, Research + Analytics, Silicon Valley, Strategy | 0 comment | 7 May, 2019 | 2

Welcome to Dave Reddy, Marianna Vyridi and Charlie Cooper, bolstering our team of experts to build the “new playbook” for technology marketers.

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Big Valley Marketing

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tim@bigvalley.co
m: 415-999-2006
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