Big ValleyBig ValleyBig ValleyBig Valley
  • People
  • SERVICES
  • WORK
  • INSIGHT
  • CONTACT

Blog

Top Conversations in Tech Aug’21: The sun sets on hot data summer

By Inga Starrett | Big Valley, Communications, Digital, Influencer Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 September, 2021 | 0

Welcome to the August 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2021) and year-over-year (versus August 2020).      Big Picture: As hot dataRead more

Top Conversations in Tech June 2021: What if the status quo is chaos… 

By Inga Starrett | Big Valley, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 27 July, 2021 | 0

Welcome to the June 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus  May  2021) and year-over-year (versus  June  2020).     Read more

Top Conversations in Tech May’21: Security, please?

By Inga Starrett | Big Valley, Communications, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 June, 2021 | 0

Welcome to the May 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2021) and year-over-year (versus May 2020).    Trending: May 2021 was amazing if you are aRead more

Top Conversations in Tech Apr’21: Is there something other than cryptocurrencies?

By Inga Starrett | Big Valley, Communications, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Social, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 25 May, 2021 | 0

Welcome to the April 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2021) and year-over-year (versus April 2020).     Trending: So, it’s interesting to see how tech conversationsRead more

Get Ready: the AI Transformation is Upon Us

By Charlie Cooper | Digital, Innovation, Silicon Valley, Story + Content, Strategy + Positioning, Uncategorized | 0 comment | 3 March, 2021 | 0

Even before COVID forced us all to spend inordinate amounts of time at home, I was a sucker for quarterly conference calls where publicly-held firms field no-nonsense questions from a collection of impatient Wall Street analysts. There’s really nothing like it. This is the no-BS zone where, for an hour or so, the sundry moversRead more

Misalignment: Enemy #1 for Technology Marketers

By Tim Marklein | Communications, Digital, Marketing, Research + Analytics, Social | 0 comment | 11 September, 2018 | 2

Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams executing on compressed time cycles. Intense pressure to drive business impact, while staff are drowning in disconnected data and unclear strategy. The problemRead more

PR vs. Content Marketing: Not Quite

By Tim Marklein | Communications, Digital, Marketing, Research + Analytics, Social | 0 comment | 4 April, 2014 | 0

As a long-time content marketer and public relations guy, I was intrigued — and conflicted — to see this headline yesterday: PR is 80% more effective than marketing Skipping past the headline capitalization issues (“Is” should be and “than” should not), half of me screamed “yes” and half of me sighed “oh no.” Then the data junkieRead more

Welcome to the Big Valley

By Tim Marklein | Communications, Digital, Entrepreneurship, Innovation, Marketing, Research + Analytics, Silicon Valley, Social | 0 comment | 21 January, 2014 | 0

I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a culture, it’s an organism — and dare I say, it’s a convergence. Where top brains meetRead more

Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

We support the 1% Pledge for
early-stage corporate philanthropy

Contact

Founder & CEO
Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

Talent + Culture
workwithus@bigvalley.co

New Business
hireus@bigvalley.co

Recent Posts

  • Top Conversations in Tech Dec’22: Another year gone bye(bye)

    Welcome to the December 2022 edition of Top Conversations in Technology, where

    27 January, 2023
  • NRF 2023 Provides Glimpse of ‘What’s Next’ in Retail

    Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to

    23 January, 2023
  • 2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

    With 2022 in the rear view, one thing is crystal clear: 2022

    17 January, 2023
Copyright 2023 | All Rights Reserved
  • People
  • SERVICES
  • WORK
  • INSIGHT
  • CONTACT
Big Valley