Welcome to the August 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2021) and year-over-year (versus August 2020). Big Picture: As hot dataRead more
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Big Valley, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 27 July, 2021 | 0
Welcome to the June 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus May 2021) and year-over-year (versus June 2020). Read more
Big Valley, Communications, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 June, 2021 | 0
Welcome to the May 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2021) and year-over-year (versus May 2020). Trending: May 2021 was amazing if you are aRead more
Big Valley, Communications, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Social, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 25 May, 2021 | 0
Welcome to the April 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2021) and year-over-year (versus April 2020). Trending: So, it’s interesting to see how tech conversationsRead more
Digital, Innovation, Silicon Valley, Story + Content, Strategy + Positioning, Uncategorized | 0 comment | 3 March, 2021 | 0
Even before COVID forced us all to spend inordinate amounts of time at home, I was a sucker for quarterly conference calls where publicly-held firms field no-nonsense questions from a collection of impatient Wall Street analysts. There’s really nothing like it. This is the no-BS zone where, for an hour or so, the sundry moversRead more
Communications, Digital, Marketing, Research + Analytics, Social | 0 comment | 11 September, 2018 | 2
Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams executing on compressed time cycles. Intense pressure to drive business impact, while staff are drowning in disconnected data and unclear strategy. The problemRead more
As a long-time content marketer and public relations guy, I was intrigued — and conflicted — to see this headline yesterday: PR is 80% more effective than marketing Skipping past the headline capitalization issues (“Is” should be and “than” should not), half of me screamed “yes” and half of me sighed “oh no.” Then the data junkieRead more
Communications, Digital, Entrepreneurship, Innovation, Marketing, Research + Analytics, Silicon Valley, Social | 0 comment | 21 January, 2014 | 0
I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a culture, it’s an organism — and dare I say, it’s a convergence. Where top brains meetRead more
