As a long-time content marketer and public relations guy, I was intrigued — and conflicted — to see this headline yesterday: “PR is 80% More Effective Than Content Marketing.” Skipping past the headline capitalization issues (“Is” should be and “than” should not), half of me screamed “yes” and half of me sighed “oh no.” Then the data junkie in me rallied around the certainty of “80% more effective.” Time to…
Digital
Welcome to the Big Valley
I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a culture, it’s an organism — and dare I say, it’s a convergence. Where top brains meet smart money in an entrepreneurial petri dish that keeps reinventing itself (and spawning new petri…