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A feature is not a product is not a company

By Tim Marklein | Communications, Entrepreneurship, Innovation, Marketing, Strategy + Positioning | 0 comment | 22 October, 2020 | 0

Jeffrey Katzenberg and Meg Whitman announced to the world yesterday what many of us suspected all along: Quibi is one of the most expensive flops in the history of tech. Kinda like Ishtar, but the streaming tech version. What made the flop so spectacular was the investment behind it: $1.75 billion. (That’s the money they raised, not theRead more

Snapchat + megastars dominate Q1’16 Unicorn Media Index™

By Tim Marklein | Communications, Entrepreneurship, Marketing, Research + Analytics, Silicon Valley | 0 comment | 29 June, 2016 | 0

Unicorns aren’t dead yet, though some would like them to be. Others claim we’re now in a “post-unicorn” world. Whatever the future holds, the class of $1B+ private companies continues to expand and contract weekly – providing a valuable microcosm to understand today’s tech trends and startup dynamics. To that end, we’re launching the first complete study thatRead more

Media Savvy, Part 2: Sometimes the Paranoid Implode

By Tim Marklein | Communications, Entrepreneurship, Marketing, Silicon Valley | 0 comment | 26 May, 2016 | 0

Silicon Valley continues to be in the news for the wrong reasons. Theranos is the leading culprit – though not the only one – and it’s important for Valley companies to track what’s happening in the broader communications environment. Crises rarely just impact one company. They tend to drag down a category of like companies (at leastRead more

Tech Under Duress: Media Savvy or Media Sensitive?

By Tim Marklein | Communications, Entrepreneurship, Marketing, Silicon Valley | 0 comment | 20 May, 2016 | 0

Silicon Valley has been in the hot seat recently, with several companies facing major and minor media firestorms. Tesla was accused of using low-paid foreign labor for its factories. Facebook is defending itself against charges of editorial bias. Palantir is responding (or not) to staff turnover and customer satisfaction questions. And Theranos is battling a series of disclosures aboutRead more

Unicorn Media Index™: Who Ranks Where Across News, Social and Search?

By Tim Marklein | Communications, Entrepreneurship, Marketing, Research + Analytics, Silicon Valley, Social | 0 comment | 13 April, 2016 | 0

Unicorns are a phenomenon. Over the past 18 months, they have gone from mythical creature to tech meme – spawning greed and envy for global entrepreneurs, investors and recruiters, while feeding the tech media engine with endless news stories, leader boards and Fortune cover stories. The “unicorn” concept was coined in Nov’13 by venture capitalist Aileen Lee, and refers to privately held start-upRead more

Welcome to the Big Valley

By Tim Marklein | Communications, Digital, Entrepreneurship, Innovation, Marketing, Research + Analytics, Silicon Valley, Social | 0 comment | 21 January, 2014 | 0

I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a culture, it’s an organism — and dare I say, it’s a convergence. Where top brains meetRead more

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