Big ValleyBig ValleyBig ValleyBig Valley
  • People
  • SERVICES
  • WORK
  • INSIGHT
  • CONTACT

Blog

NRF 2023 Provides Glimpse of ‘What’s Next’ in Retail

By Dan Branley | Ecommerce, Media + Influencers | 0 comment | 23 January, 2023 | 0

Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to showcase emerging trends that consumers and retailers can expect to see and experience in the year ahead. At this year’s event, the news was a mixed shopping bag of innovation, new and lingering challenges and the return of a favorite American pastime: in-personRead more

2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

By Josh Swarz | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 17 January, 2023 | 0

With 2022 in the rear view, one thing is crystal clear: 2022 was a banner year for cybersecurity. The year kicked off with Russian cyber-attacks against Ukraine which, while not unprecedented (Russian Attack in 2014), certainly garnered worldwide attention and eventually led to a full blown international crisis. This set the tone for a yearRead more

What to know from CES 2023

By Peter Rydell | Interviews + Events, Media + Influencers, Silicon Valley | 0 comment | 11 January, 2023 | 0

Everyone working in tech knows CES. And, while my days packed with grand announcements, on-site briefings, award submissions and product reviews might be in the rearview, I can’t help but keep an eye on the show for the giant new screens, better-than-ever computers, cutting-edge robots and other shiny new objects that will no doubt findRead more

Top Conversations in Tech Aug’22: Wrapping up summer with all eyes on the Crypto-fall

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 September, 2022 | 0

Welcome to the August 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2022) and year-over-year (versus AugustRead more

Pressing Matters Podcast, from Big Valley Marketing

Introducing: The Pressing Matters Podcast – Conversations with the Top 200 B2B Tech Media + Influencers, as identified by Big Valley Marketing

By Dave Reddy | Interviews + Events, Marketing, Media + Influencers | 0 comment | 14 September, 2022 | 1

In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the space, and those that do are often locked in – sometimes not by choice – to covering only the top five or soRead more

semiconductors layered on top of each other

Top Conversations in Tech Jul’22: The race to win in CHIPS

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 31 August, 2022 | 0

Welcome to the July 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2022) and year-over-year (versus July 2021).    Read more

Top Conversations in Tech May’22: Let’s talk about Venture Capital, everyone else is.

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 28 June, 2022 | 0

Welcome to the May 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2022) and year-over-year (versus May 2021).    Read more

Client Partner Michael Lane with Media and Influencer Leads Andy Shane and Joshua Swarz photographed standingin front of the RSA Conference 2022 sign at the Moscone Center.

From Vaccines to Nation-State Attacks: Takeaways from RSA 2022

By Andy Shane | Big Valley, Media + Influencers, Silicon Valley, Strategy + Positioning | 0 comment | 16 June, 2022 | 0

Co-written with Joshua Swarz.  More than 26,000 attendees, including 600+ speakers, 400+ exhibitors, and over 400 members of the media made their way to San Francisco’s Moscone Center and surrounding hotels for the first in-person RSA Conference in more than two years. With friends, clients, and colleagues seeing each other for the first time inRead more

RSA Conference 2022: Top Conversations in Security

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 7 June, 2022 | 0

Welcome to the special RSA Conference edition of Top Conversations in Technology. In this analysis, we break down the rankings and trend lines for 33 security topics driving news and blog conversation over the past three-plus years, from January 2019 through May 2022. We look at which topics are leading, rising and falling to help technology marketersRead more

RSA Conference 2022 Event Signage

The Show Goes On: RSA Conference 2022

By Josh Swarz | Big Valley, Communications, Influencer Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 6 June, 2022 | 0

As the curtain goes up on the first in-person RSA Conference since 2020, this year marks something special.    It feels like a lifetime ago since the last show, and a lot has since happened in the world of security. There have been numerous high-profile breaches – from SolarWinds to Colonial Pipeline – that no doubtRead more

12345

Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

We support the 1% Pledge for
early-stage corporate philanthropy

Contact

Founder & CEO
Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

Talent + Culture
workwithus@bigvalley.co

New Business
hireus@bigvalley.co

Recent Posts

  • Top Conversations in Tech Dec’22: Another year gone bye(bye)

    Welcome to the December 2022 edition of Top Conversations in Technology, where

    27 January, 2023
  • NRF 2023 Provides Glimpse of ‘What’s Next’ in Retail

    Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to

    23 January, 2023
  • 2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

    With 2022 in the rear view, one thing is crystal clear: 2022

    17 January, 2023
Copyright 2023 | All Rights Reserved
  • People
  • SERVICES
  • WORK
  • INSIGHT
  • CONTACT
Big Valley