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What to know from CES 2023

By Peter Rydell | Interviews + Events, Media + Influencers, Silicon Valley | 0 comment | 11 January, 2023 | 0

Everyone working in tech knows CES. And, while my days packed with grand announcements, on-site briefings, award submissions and product reviews might be in the rearview, I can’t help but keep an eye on the show for the giant new screens, better-than-ever computers, cutting-edge robots and other shiny new objects that will no doubt findRead more

Client Partner Michael Lane with Media and Influencer Leads Andy Shane and Joshua Swarz photographed standingin front of the RSA Conference 2022 sign at the Moscone Center.

From Vaccines to Nation-State Attacks: Takeaways from RSA 2022

By Andy Shane | Big Valley, Media + Influencers, Silicon Valley, Strategy + Positioning | 0 comment | 16 June, 2022 | 0

Co-written with Joshua Swarz.  More than 26,000 attendees, including 600+ speakers, 400+ exhibitors, and over 400 members of the media made their way to San Francisco’s Moscone Center and surrounding hotels for the first in-person RSA Conference in more than two years. With friends, clients, and colleagues seeing each other for the first time inRead more

Trying to Reach Reporters Outside Tech? Research Proves Yet Again You Need to Shed Your Inner Geek

By Dave Reddy | Big Valley, Influencer Marketing, Marketing, Media + Influencers, Research + Analytics, Silicon Valley, Social | 0 comment | 5 May, 2021 | 0

Four months after publishing its 2020 State of Tech Journalism Report, Muckrack dropped its 2021 State of Journalism Report this week. There are many similarities between reporters in general and tech beat reporters, but the story is in the differences – two in particular: how reporters view the quality and presentation of information we share;Read more

Get Ready: the AI Transformation is Upon Us

By Charlie Cooper | Digital, Innovation, Silicon Valley, Story + Content, Strategy + Positioning, Uncategorized | 0 comment | 3 March, 2021 | 0

Even before COVID forced us all to spend inordinate amounts of time at home, I was a sucker for quarterly conference calls where publicly-held firms field no-nonsense questions from a collection of impatient Wall Street analysts. There’s really nothing like it. This is the no-BS zone where, for an hour or so, the sundry moversRead more

Some Thoughts about Marketing in a Down Economy

By Karen Dabaghian | Marketing, Silicon Valley | 0 comment | 19 May, 2020 | 0

I realize women are expected to hem and haw about their age, but I’m 50 years old and not at all bummed about it. Frankly, being of a certain age has tangible benefits. I’m tempted to plagiarize Farmers Insurance and say something about resilience and “having seen a thing or two,” but I won’t (asRead more

Now is the Time for the Private Sector to Shine

By Josh Swarz | Silicon Valley, Strategy | 0 comment | 28 April, 2020 | 0

Since the beginning of this epidemic, one positive part of our ‘new normal’ has been the emergence of what CNN anchor Chris Cuomo dubs ‘AmeriCANs.’ While the ranks of these AmeriCANs include people going the extra mile for their neighbor, as well as the front-line workers doing extraordinary work on the public’s behalf, corporations are also stepping up. From car companies, like GM and Hyundai offering financial relief to their customers to companies like Salesforce pledging no significant layoffs over the next three months, these companies are both buildingRead more

Tech CEOs: Don’t blame the journalist

By Tim Marklein | Communications, Media + Influencers, Silicon Valley, Strategy | 0 comment | 24 January, 2020 | 0

In the sports world, complaining about referees and “bad calls” is an ancient pastime – and the lifeblood of sports talk radio. Fans get frustrated and they need to vent. It’s different, of course, when the head coach complains about referees in a post-game press conference. While they may have a legitimate beef about aRead more

Customer References: B2B Tech’s Most Enduring Clusterf***

By David Bailey | Big Valley, Communications, Content Marketing, Marketing, Silicon Valley | 1 comment | 19 September, 2019 | 2

Why Do So Few Break Through? When I started out in tech in the Valley, we were still producing physical clip reports using x-acto knives and Elmer’s paste. The office memo was far more commonplace than a relatively new innovation called email. There were dozens of industry publications dedicated to the burgeoning PC revolution, withRead more

A Team of Experts, Ready to Scale

By Tim Marklein | Big Valley, Communications, Content Marketing, Influencer Marketing, Marketing, Research + Analytics, Silicon Valley, Strategy | 0 comment | 7 May, 2019 | 2

Welcome to Dave Reddy, Marianna Vyridi and Charlie Cooper, bolstering our team of experts to build the “new playbook” for technology marketers.

2018: A Banner Year for Tone-Deaf Communications

By David Bailey | Big Valley, Communications, Marketing, Silicon Valley | 0 comment | 2 January, 2019 | 1

To my ear, tone-deaf communications reached new decibel levels in 2018, with the tech world contributing mightily to the noise. It was a shrieking cacophony of a year, brimming with inept statements, videos, tweets and posts that offended, hurt, angered or baffled the intended audience—inevitably, to the utter amazement of the tone-challenged communicators. “Tone-deaf” inRead more

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