Unicorn Media Index™: Who Ranks Where Across News, Social and Search?

Unicorns are a phenomenon. Over the past 18 months, they have gone from mythical creature to tech meme – spawning greed and envy for global entrepreneurs, investors and recruiters, while feeding the tech media engine with endless news stories, leader boards and Fortune cover stories. The “unicorn” concept was coined in Nov’13 by venture capitalist Aileen Lee, and refers to privately held start-up companies with valuations exceeding $1 billion. What…

Media Impressions Are a Sham—and 3 Steps to Better Metrics

Impressions are definitely not what they seem. At first, they were used as a foundational unit of measure for publishers and advertisers, who built an entire economy negotiating to buy impressions by the thousands. They evolved into a lingua franca of marketing measurement, providing a comparable way to evaluate reach (impressions) and efficiency (CPM) across marketing vehicles and media outlets. They were then adapted to digital and social channels, as…

PR vs. Content Marketing: Not Quite

As a long-time content marketer and public relations guy, I was intrigued — and conflicted — to see this headline yesterday: “PR is 80% More Effective Than Content Marketing.” Skipping past the headline capitalization issues (“Is” should be and “than” should not), half of me screamed “yes” and half of me sighed “oh no.” Then the data junkie in me rallied around the certainty of “80% more effective.” Time to…

Welcome to the Big Valley

I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a culture, it’s an organism — and dare I say, it’s a convergence. Where top brains meet smart money in an entrepreneurial petri dish that keeps reinventing itself (and spawning new petri…