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Welcome to the July 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we’ll focus on changes in news and blog citation volumes month-over-month (versus June 2020) andRead more

In recent years, a financially strapped media industry has been tasked with the impossible job of doing more with less. This could not be any clearer than it is now. The joke among reporters is that even in the best of times, the media industry is usually in a depression. That may be a bit of exaggeration, but these are clearly not the best of times.Read more

Since the beginning of this epidemic, one positive part of our ‘new normal’ has been the emergence of what CNN anchor Chris Cuomo dubs ‘AmeriCANs.’ While the ranks of these AmeriCANs include people going the extra mile for their neighbor, as well as the front-line workers doing extraordinary work on the public’s behalf, corporations are also stepping up. From car companies, like GM and Hyundai offering financial relief to their customers to companies like Salesforce pledging no significant layoffs over the next three months, these companies are both buildingRead more

It’s a classic PR conundrum. A disaster happens. A hurricane. A plane crash. 9/11. You have a relevant story to pitch to press – but do you? Or is doing so just plain tacky? Like never before, PR pros are asking those questions all day and every day. Plainly put, the COVID-19 outbreak is theRead more

The 1987 sleeper hit turned cult classic, The Princess Bride, is a fairy tale about true love, replete with pirates and sword fights, a damsel in distress, and the delight of unexpected friendship. It’s also a master class on high tech marketing strategy.  Let me explain. No, there is too much. Let me sum up.Read more

I’m part of a generation of (aging) sports fans who grew up listening to Howard Cosell, the ABC broadcaster who became famous for “telling it like it is.” In an era when sports announcers were expected to stick to just calling the games, Cosell broke the mold. Sports, he said, was about a lot moreRead more

In the sports world, complaining about referees and “bad calls” is an ancient pastime – and the lifeblood of sports talk radio. Fans get frustrated and they need to vent. It’s different, of course, when the head coach complains about referees in a post-game press conference. While they may have a legitimate beef about aRead more

I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help. They typically have some core messaging developed as part of a pitch deck, web site or marketing collateral, but it wasn’t developed in a structured way to guide a broader set of communications across various channels and disciplines.Read more

Welcome to Dave Reddy, Marianna Vyridi and Charlie Cooper, bolstering our team of experts to build the “new playbook” for technology marketers.