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Pandemic Crisis Planning for New Workplace Threats

By Heather Wilson | Company Culture, Marketing, remote work, Strategy, Strategy + Positioning, Uncategorized | 0 comment | 5 August, 2021 | 0

It’s now more than just remote, hybrid or back to the office policies that companies need to worry about. Just two months ago, when we first glimpsed light at the end of the COVID-19 tunnel, companies were debating whether or not their workforces would return to the office. Now with the Delta variant causing aRead more

The Impact of 24/7 ‘Breaking News’ on U.S. Media

By Josh Swarz | Communications, Influencer Marketing, Media + Influencers, Strategy | 0 comment | 4 June, 2020 | 0

In recent years, a financially strapped media industry has been tasked with the impossible job of doing more with less. This could not be any clearer than it is now. The joke among reporters is that even in the best of times, the media industry is usually in a depression. That may be a bit of exaggeration, but these are clearly not the best of times.Read more

Now is the Time for the Private Sector to Shine

By Josh Swarz | Silicon Valley, Strategy | 0 comment | 28 April, 2020 | 0

Since the beginning of this epidemic, one positive part of our ‘new normal’ has been the emergence of what CNN anchor Chris Cuomo dubs ‘AmeriCANs.’ While the ranks of these AmeriCANs include people going the extra mile for their neighbor, as well as the front-line workers doing extraordinary work on the public’s behalf, corporations are also stepping up. From car companies, like GM and Hyundai offering financial relief to their customers to companies like Salesforce pledging no significant layoffs over the next three months, these companies are both buildingRead more

Six Rules for Pitching in the Time of COVID

By Dave Reddy | Media + Influencers, Strategy | 0 comment | 15 April, 2020 | 2

It’s a classic PR conundrum. A disaster happens. A hurricane. A plane crash. 9/11. You have a relevant story to pitch to press – but do you? Or is doing so just plain tacky? Like never before, PR pros are asking those questions all day and every day. Plainly put, the COVID-19 outbreak is theRead more

Everything I Needed to Know about Marketing Strategy I Learned from The Princess Bride

By Karen Dabaghian | Marketing, Strategy, Strategy + Positioning | 0 comment | 7 April, 2020 | 0

The 1987 sleeper hit turned cult classic, The Princess Bride, is a fairy tale about true love, replete with pirates and sword fights, a damsel in distress, and the delight of unexpected friendship. It’s also a master class on high tech marketing strategy.  Let me explain. No, there is too much. Let me sum up.Read more

You Want to Build Thought Leadership? Start with a Compelling Thought

By Charlie Cooper | Communications, Content Marketing, Influencer Marketing, Strategy | 0 comment | 12 February, 2020 | 0

I’m part of a generation of (aging) sports fans who grew up listening to Howard Cosell, the ABC broadcaster who became famous for “telling it like it is.” In an era when sports announcers were expected to stick to just calling the games, Cosell broke the mold. Sports, he said, was about a lot moreRead more

Tech CEOs: Don’t blame the journalist

By Tim Marklein | Communications, Media + Influencers, Silicon Valley, Strategy | 0 comment | 24 January, 2020 | 0

In the sports world, complaining about referees and “bad calls” is an ancient pastime – and the lifeblood of sports talk radio. Fans get frustrated and they need to vent. It’s different, of course, when the head coach complains about referees in a post-game press conference. While they may have a legitimate beef about aRead more

Positioning and messaging are *not* the same thing

By Tim Marklein | Communications, Content Marketing, Marketing, Strategy, Strategy + Positioning | 0 comment | 21 January, 2020 | 0

I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help. They typically have some core messaging developed as part of a pitch deck, web site or marketing collateral, but it wasn’t developed in a structured way to guide a broader set of communications across various channels and disciplines.Read more

A Team of Experts, Ready to Scale

By Tim Marklein | Big Valley, Communications, Content Marketing, Influencer Marketing, Marketing, Research + Analytics, Silicon Valley, Strategy | 0 comment | 7 May, 2019 | 2

Welcome to Dave Reddy, Marianna Vyridi and Charlie Cooper, bolstering our team of experts to build the “new playbook” for technology marketers.

Big Valley Marketing

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