Content is king, as they say, and it starts with you. Brands need to be publishers – and create compelling original content that cultivates and feeds their audiences across channels. Who are your sources? Reporters? Designers? Producers? Are you video-first or video-maybe? Can you compete with other media? The good news is you’re not alone. The best brands leverage third parties in their content stream – curating daily from customers, analysts and other experts –using social channels to amplify content as part of a multi-channel community.