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Insights from the Big Valley

Fast Company Innovation Festival 2023 - Humanizing Gen AI

Fast Company Innovation Festival Day 1: To Embrace AI, You Must Humanize It

By Josh Swarz | 0 comment
On a bright, crisp, and clear day in New York City, I, along with thousands of other tech geeks, descended upon lower Manhattan to join together at the Fast Company Innovation Festival. Like many othe
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Is AI the future of journalism? Reflections on Pressing Matters, Season 1 with the Big Valley Media + Influence Team

Was This Written By AI? Thoughts On The Future of Journalism.

By Dave Reddy | 0 comment
Writing with soul – can AI do it?As the art – or perhaps the act – of writing becomes increasingly automated, I often wonder what my first PR boss and noted grammarian, the late Fred Hoar, would think
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Top Conversations in Tech Aug’23: We have a new #1, and it’s pretty ubiquitous

By Inga Starrett | 0 comment
Welcome to the August 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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Big Valley at Black Hat: Observations, Reflections, Predictions

By Karen Burke | 0 comment
Co-authored by Andy Shane and Joshua Swarz. During her opening Black Hat 2023 keynote, “Guardians of the AI Era: Navigating the Cybersecurity Landscape of Tomorrow,” Maria Markstedter, Founder and CEO
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Top Conversations in Tech Jul ’23: X Hijacks the Narrative

By Inga Starrett | 0 comment
Welcome to the July 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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Black Hat 2023: The Rise of Paid Media

By Josh Swarz | 0 comment
By Big Valley Media + Influencer Leads Josh Swarz and Andy ShaneBlack Hat USA, which gathers a mix of hackers, threat intelligence analysts, and corporate security folks, returns to Las Vegas’s Mandal
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Robot writing with a quill pen

AI can write. It can’t tell your story.

By Laura Bodré | 0 comment
Yes, AI can write. But it can't tell your story.As Taylor Berger scrawled across her sign in the early days of the Writers Guild of America protests, “AI doesn’t have childhood trauma.” Leave it to th
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Top Conversations in Tech Jun’23: School’s Out for AI Summer…

By Inga Starrett | 0 comment
Welcome to the June 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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Top Conversations in Tech May’23: AI is Definitely Having a Moment

By Inga Starrett | 0 comment
Welcome to the May 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adap
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AI in Communications: Friend or Foe?

By Ashley Paula-Legge | 0 comment
The excitement – and fear – generated by Artificial Intelligence (AI)  makes it hard to know what to think about AI in communications. Much of the conversation has focused on the technology’s job-kill
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Top Conversations in Tech Apr ’23: AI and security and that’s about it

By Inga Starrett | 0 comment
Welcome to the April 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ad
Read more
hand holding a pen and writing on printed charts

Goodbye Time and Results, Hello Value and Impact: The New Path to Maximizing PR

By Tim Marklein | 0 comment
Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t
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Big Valley Marketing-Richard Simpson on AMEC 2023

Meaningful Metrics In Miami (at AMEC 2023)

By Richard Simpson | 0 comment
The communications industry suffers from the portrayal of basic data observations as insights. At the same time, key insights can often be lost in the noise of data-rich slideware.I was reminded of th
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Top Conversations in Tech Mar ’23: Three years later…

By Inga Starrett | 0 comment
Welcome to the March 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ad
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Three Themes from HIMSS23 (Hint: One of them is AI)

By Mel Johnson | 1 comment
It’s safe to say that conferences are back to total health as 40,000 healthcare IT professionals met at HIMSS 2023 to explore new trends, discuss challenges, and collaborate on solutions.Hosted in Chi
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RSAC 2023: How to Rise Above the Noise

By Josh Swarz | 0 comment
By Big Valley Media + Influencer Lead Josh SwarzAs the curtain goes up on RSA 2023, this year in cybersecurity has started off red hot – from Russia’s continued attacks against Ukraine via WhisperGate
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Three Ways to Stand Out In a Crowded Healthcare Technology Space

By Mel Johnson | 0 comment
When the healthcare industry is flooded with technology solutions to solve today’s challenges - how do you ensure your voice is heard?One of the reasons I love working in software and technology is th
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RSAC 2023: A Q+A with the Media Covering RSA

By Andy Shane | 0 comment
By Big Valley Media + Influencer Leads Andy Shane and Josh SwarzSpotlight: Meet the Media Covering RSAWith the RSA Conference fast approaching, we thought it would be fun and insightful to ‘turn the t
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RSAC 2023: Last-Minute Cybersecurity Marketing To-Dos

By Karen Burke | 0 comment
Cybersecurity CMOs are under increasing pressure to generate leads and build brand awareness in a very crowded market. In fact, in a recent interview with CRN, Check Point  Software Co-founder and CEO
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Top Conversations in Tech Feb’23: Writing in the Age of Ultron

By Inga Starrett | 0 comment
Welcome to the February 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and
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RSAC 2023: RSA After Dark

By Andy Shane | 0 comment
With RSA rapidly approaching and the looming specter of COVID lifting, attendance is expected to be back to pre-pandemic levels. Along with the conference itself, many will attend a variety of parties
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Recent Posts

  • Fast Company Innovation Festival 2023 - Humanizing Gen AI

    Fast Company Innovation Festival Day 1: To Embrace AI, You Must Humanize It

    On a bright, crisp, and clear day in New York City, I,

    21 September, 2023
  • Is AI the future of journalism? Reflections on Pressing Matters, Season 1 with the Big Valley Media + Influence Team

    Was This Written By AI? Thoughts On The Future of Journalism.

    Writing with soul – can AI do it? As the art –

    18 September, 2023
  • Top Conversations in Tech Aug’23: We have a new #1, and it’s pretty ubiquitous

    Welcome to the August 2023 edition of Top Conversations in Technology, where we

    14 September, 2023
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