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Top Conversations in Tech Jan’23: The Matrix was a documentary

By Inga Starrett | Research + Analytics | 0 comment | 10 March, 2023 | 0

Welcome to the January 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus December 2022) and year-over-year (versus JanuaryRead more

Top Conversations in Tech Dec’22: Another year gone bye(bye)

By Inga Starrett | Research + Analytics | 0 comment | 27 January, 2023 | 0

Welcome to the December 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus November 2022) andRead more

NRF 2023 Provides Glimpse of ‘What’s Next’ in Retail

By Dan Branley | Ecommerce, Media + Influencers | 0 comment | 23 January, 2023 | 0

Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to showcase emerging trends that consumers and retailers can expect to see and experience in the year ahead. At this year’s event, the news was a mixed shopping bag of innovation, new and lingering challenges and the return of a favorite American pastime: in-personRead more

Top Conversations in Tech Nov’22: May The Odds Be Ever In Your Favor

By Inga Starrett | Research + Analytics | 0 comment | 22 December, 2022 | 0

Welcome to the November 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus October 2022) and year-over-year (versus NovemberRead more

Top Conversations in Tech Oct’22: What Did the Semiconductor Say to the Drone?

By Inga Starrett | Research + Analytics | 0 comment | 22 November, 2022 | 0

Welcome to the October 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2022) and year-over-year (versus OctoberRead more

Top Conversations in Tech Sept’22: Crypto Fall Comes Before the Election

By Inga Starrett | Research + Analytics | 0 comment | 28 October, 2022 | 0

Welcome to the September 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2022) and year-over-year (versus September 2021). Read more

Top Conversations in Tech Aug’22: Wrapping up summer with all eyes on the Crypto-fall

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 September, 2022 | 0

Welcome to the August 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2022) and year-over-year (versus AugustRead more

semiconductors layered on top of each other

Top Conversations in Tech Jul’22: The race to win in CHIPS

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 31 August, 2022 | 0

Welcome to the July 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2022) and year-over-year (versus July 2021).    Read more

Top Conversations in Tech Jun’22: AI Ethics surges in June

By Inga Starrett | Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 28 July, 2022 | 0

Welcome to the June 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus May 2022) and year-over-year (versus June 2021).       Read more

Don’t Confuse Thought Leadership with Demand Gen

By Charlie Cooper | Content Marketing, Story + Content, Strategy + Positioning | 0 comment | 25 July, 2022 | 0

I detest the term “thought leadership.” It’s a pet peeve, but thought leadership isn’t something that you somehow “do.” Tim Marklein nails it when he makes the case that this is something that has to be earned. It’s not to be – or shouldn’t be – lumped into the same sentence with demand generation. SplittingRead more

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