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Home Search results for "Technology Marketing" (Page 5)

SaaS and Post-Covid: The Future of Work

By Charlie Cooper | Big Valley, remote work, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 11 March, 2021 | 0

Each month Big Valley tracks top conversations in tech and it’s hardly a surprise to learn that Software as a Service (SaaS) loomed as a big topic of interest in January. Even before we understood the full magnitude of the impact that Covid would have on businesses, Gartner was predicting that SaaS would generate aroundRead more

Top Conversations in Tech Jan’21: Bitcoin and Cryptocurrencies Take the Lead; Misinformation Surges 

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 23 February, 2021 | 0

Welcome to the January 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus December 2020) and year-over-year (versus JanuaryRead more

Top Conversations in Tech: COVID-19 Shifted Focus from Drones and AI to Video Everything 

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 17 February, 2021 | 1

Welcome to the 2020 year-in-review edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing market dynamics. In this analysis, we focus on variations in news and blog citation volumes for the full year 2020 compared to 2019.   It’s safe to say 2020 was aRead more

Top Conversations in Tech: E-commerce and Supply Chain Win the Holiday Season

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 22 January, 2021 | 0

Welcome to the December 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus November 2020) andRead more

Top Conversations in Tech: E-Commerce up on Holiday Shopping Chatter

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 18 December, 2020 | 0

Welcome to the November 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus October 2020) and year-over-year (versus November 2019).  Remember aRead more

Times Are Changing and the PR Industry Needs to Change Too

By Josh Swarz | Big Valley, Communications, Media + Influencers | 0 comment | 16 December, 2020 | 2

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Top Conversations in Tech: Misinformation debuts at #7, 5G and Cybersecurity jump higher

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 November, 2020 | 0

Welcome to the October 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2020) andRead more

Does Your Interviewer Have Even the Slightest Clue?

By Charlie Cooper | Big Valley, Communications, Media + Influencers, Story + Content | 0 comment | 11 November, 2020 | 0

Technology is a fascinating, changing story but it’s not always easy to understand. That’s something to keep front-of-mind before sitting down with a reporter. The other thing to remember is that many – maybe most? – of the tech writers you’re going to meet aren’t tech experts. That doesn’t mean they can’t grasp the nuancesRead more

Top Conversations in Tech: Layoffs move to #1 as contact tracing and videoconferencing fade

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 October, 2020 | 0

Welcome to the September 2020 edition of Top Conversations in Tech, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2020) and year-over-year (versus September 2019).  In the top 10, we saw modest shifts month to month with no changesRead more

Top Conversations in Tech: COVID-19 Hijacked the Agenda in First Half 2020

By Tim Marklein | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 July, 2020 | 1

The emergence of the novel coronavirus in late 2019 marked the beginning of a massive social, business and economic upheaval. By March 2020, entire industries were shutting down. Many millions of people were left without jobs, and hundreds of millions more were instructed to work from home. Within the tech industry, companies mobilized to respondRead more

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