In the final days before the 2020 election, the term “cybersecurity” moved up to #8 on our top 10 list of the top conversations in tech, with a 28% increase in volume from September to October. Moreover, it appears federal agencies including the White House, the Cybersecurity and Infrastructure Security Agency and the FBI drove most of the conversation on social media and in the news last month. While year over year (YoY) the term “cybersecurity” was still down 2% from October 2019 (when it ranked #5), I expect the term to continue to climb as we look toward the next few months, here’s why.
In recent days, the security industry was shaken by news of the removal of Chris Krebs, a well-respected cybersecurity expert who was the director of the Cybersecurity Infrastructure Security Agency. This latest development reinforces the urgency for the next Administration to strengthen the country’s overall cybersecurity posture. One hope is when they take office in January, the need for stronger cybersecurity will be recognized and acted upon.
Under a Biden Administration, I expect that we will begin to see the term “cybersecurity” rise in our top conversations snapshot, as the public sector prioritizes cybersecurity and as the private sector invests more in security technology. With the shift to remote everything this year, hackers were able to identify numerous corporate vulnerabilities that were left open by companies who previously did not invest in cybersecurity. Companies are closing that gap by investing in the needed technology to keep their employees and their company safe. If 2020 has taught us anything, it is that we must prepare for the unexpected.
For those who work with the media on a daily basis, it will be important to focus on these relevant topics such as corporate cybersecurity investment, new security technology or cybersecurity policy as we expect the media to focus on these topics in the coming months. More importantly, as we move into a post-Trump world, both the public and private sectors must pay more attention to cybersecurity, in order to ensure they don’t get left behind.