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Services

Moving beyond channels and disciplines

Technology marketing is fun, but it ain’t easy. Change is a constant. There’s a daily battle against competitors old and new. The need for growth and pipeline never ends. Channels are fragmented, and data is disconnected. And now you need to pivot.

We get it. Because we’ve been in your shoes. The CMO, the founder, the comms VP. The data junkie, the PR whiz kid. We know the path you’re on and the hills you need to climb. We can help you navigate—and do some heavy lifting along the way.

We work with clients on a project basis to solve immediate problems, or on retainer to achieve long-term business objectives. We combine smart positioning, strategy and story development with compelling content and targeted activation fueled by analytics. All designed to work across channels and disciplines. And ultimately, to help you grow and win.

Our Services

Strategy + Positioning

Corporate Positioning
Product Positioning
Category Creation
Marketing Strategy
Communications Strategy
Competitive Strategy
Audience Targeting
Executive Casting
Crisis Communications

Research + Analytics

Brand & Reputation Audit
Category Analysis
Competitive Benchmarking
Audience Segmentation
“Addressable Media” Analysis
Media & Influencer Targeting
Content & Channel Analytics
Crisis & Issues Monitoring
Comms Measurement
ROI & Value Assessment

Story + Content

Story Mining & Crafting
Executive POV Development
Corporate Presentations
Product & Sales Collateral
Content & Channel Strategy
Brand Journalism
Blog Transformation
Digital & Social Content
Demand Generation
Customer References
Spokesperson Training

Media + Influencers

Company Launches
Product Launches
Thought Leadership
Media Relations
Analyst Relations
Social Engagement
Executive Visibility
Speakers Bureau
Financial Communication
Employee Communication
Media Training

Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

We support the 1% Pledge for
early-stage corporate philanthropy

Contact

Founder & CEO
Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

Talent + Culture
workwithus@bigvalley.co

New Business
hireus@bigvalley.co

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