Lauren is a veteran technology communications executive accomplished at leading strategic communications, executive communications and marketing campaigns. Lauren’s experience spans 20 years, ranging from Fortune 100 to startups in both in-house and agency positions with companies such as Ariba, Digital Persona, NetApp, Oracle Corp, PGP, ServiceNow, Shandwick International, Stanford University, Symantec, Teradata and TIBCO Software. Lauren has been on the forefront of some of Silicon Valley’s most exciting marketing events - from the early Oracle database war years, the repositioning of Ariba after the dotcom crash, to the privacy debate brought on by PGP’s encryption software, to the development of Hadoop vs. data warehousing and the re-emergence of IT service management as a means to transform company-wide operations. Lauren has a skill-set and mind-set for making companies and executives succeed through her ability to integrate analyst relations, public relations, content development and social media to extend the impact of company & product messaging and thought leadership of executives. Lauren loves finding the connections between her work, social and personal circles. When not posting on her various social media channels Lauren can be found at any number of sporting events, hosting a dinner party or tailgate or doting on her nephew, nieces and grand-nephew. Lauren has her BA in English from Stanford University.
Big Valley Marketing
Data-Driven Consulting for Technology Marketers
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