Melissa Payne

Melissa is a Market Media Analyst in Big Valley's Analytics practice. She measures effectiveness of communications strategies for our clients, which includes staying on top of discussions about ecommerce fraud, decentralized clinical trials and the latest in asynchronous video communications. She enjoys data driven storytelling and uses these skills to provide a narrative around the numbers she reports on for our client base. Melissa has a Bachelor’s degree in English and French, and a master’s degree in Global Communications. Melissa also published her American University of Paris thesis “Toujours Le Choix: The Role of Entertainment Education In Radicalization Prevention.” When not focused the intricacies of corporate message pickup, Melissa is reading, or doing community-focused volunteer work. Melissa lives close to her family outside New York City.