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Top Conversations in Tech: “Misinformation” debuts at #7, 5G and Cybersecurity jump higher

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 November, 2020 | 0

Welcome to the October 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2020) andRead more

Top Conversations in Tech: Layoffs move to #1 as contact tracing and videoconferencing fade

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 October, 2020 | 0

Welcome to the September 2020 edition of Top Conversations in Tech, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2020) and year-over-year (versus September 2019).  In the top 10, we saw modest shifts month to month with no changesRead more

Top Conversations in Tech: Contact Tracing moves to #1, while Ed Tech rises and 5G slides

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 24 September, 2020 | 2

Welcome to the August 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising, and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2020) andRead more

Top Conversations in Tech: Video conferencing slides to #3, while ed tech makes a big jump

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 1 comment | 31 August, 2020 | 4

Welcome to the July 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we’ll focus on changes in news and blog citation volumes month-over-month (versus June 2020) andRead more

Top Conversations in Tech: COVID-19 Hijacked the Agenda in First Half 2020

By Tim Marklein | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 July, 2020 | 1

The emergence of the novel coronavirus in late 2019 marked the beginning of a massive social, business and economic upheaval. By March 2020, entire industries were shutting down. Many millions of people were left without jobs, and hundreds of millions more were instructed to work from home. Within the tech industry, companies mobilized to respondRead more

Yes, COVID-19 is literally all anyone is talking about

By Inga Starrett | Communications, Media + Influencers, Research + Analytics | 0 comment | 19 March, 2020 | 0

Man, these are crazy times. It seems like everything in the media is tied to coronavirus, either the threat or the misinformation, depending on what you are reading. It turns out that from a data perspective, yes, yes, it is. All. About. Coronavirus. Despite our ever-shrinking media environment, coronavirus has gotten the most press coverageRead more

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