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Times Are Changing and the PR Industry Needs to Change Too

By Josh Swarz | Big Valley, Communications, Media + Influencers | 0 comment | 16 December, 2020 | 2

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Top Conversations in Tech: Misinformation debuts at #7, 5G and Cybersecurity jump higher

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 November, 2020 | 0

Welcome to the October 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2020) andRead more

Does Your Interviewer Have Even the Slightest Clue?

By Charlie Cooper | Big Valley, Communications, Media + Influencers, Story + Content | 0 comment | 11 November, 2020 | 0

Technology is a fascinating, changing story but it’s not always easy to understand. That’s something to keep front-of-mind before sitting down with a reporter. The other thing to remember is that many – maybe most? – of the tech writers you’re going to meet aren’t tech experts. That doesn’t mean they can’t grasp the nuancesRead more

Top Conversations in Tech: Layoffs move to #1 as contact tracing and videoconferencing fade

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 October, 2020 | 0

Welcome to the September 2020 edition of Top Conversations in Tech, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2020) and year-over-year (versus September 2019).  In the top 10, we saw modest shifts month to month with no changesRead more

This Election Will Dominate Media Like No Other. What’s a B2B Comms Pro to Do?

By Dave Reddy | Communications | 0 comment | 7 October, 2020 | 1

Every presidential election subsumes a massive percentage of the news hole. But like everything else about 2020, this one’s going to be an absolute cluster. COVID. Trump. RBG. Taxes. Protests. The Melania Tapes. And there’s more to come, no doubt. And covering it all is a media so bifurcated that CNN’s opinion desk is consideredRead more

Top Conversations in Tech: Contact Tracing moves to #1, while Ed Tech rises and 5G slides

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 24 September, 2020 | 2

Welcome to the August 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising, and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2020) andRead more

Covering COVID-19: A Broadcast Perspective

By Josh Swarz | Communications, Media + Influencers | 0 comment | 9 September, 2020 | 0

2020 has been quite the year for news: COVID-19, mass unemployment, social justice protests in the streets, a wildly fluctuating stock market – and then we have the upcoming elections. All this has forced an increasingly stretched media to become even more selective about what it covers. In my last blog post, I spoke withRead more

Top Conversations in Tech: Video conferencing slides to #3, while ed tech makes a big jump

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 1 comment | 31 August, 2020 | 4

Welcome to the July 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we’ll focus on changes in news and blog citation volumes month-over-month (versus June 2020) andRead more

The Press Won’t Cover My New Product. What Should I Do?

By Charlie Cooper | Media + Influencers | 0 comment | 18 August, 2020 | 1

Back during my newsroom days, I drove a very nice comms manager at a hot Silicon Valley startup absolutely crazy. Her CEO had come up with a killer idea how to make good use of some of the unused network infrastructure left over from the pre-dotcom crash era. It was clear to me – asRead more

Top Conversations in Tech: COVID-19 Hijacked the Agenda in First Half 2020

By Tim Marklein | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 July, 2020 | 1

The emergence of the novel coronavirus in late 2019 marked the beginning of a massive social, business and economic upheaval. By March 2020, entire industries were shutting down. Many millions of people were left without jobs, and hundreds of millions more were instructed to work from home. Within the tech industry, companies mobilized to respondRead more

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