Welcome to the May 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2022) and year-over-year (versus May 2021). Read more
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Communications, Marketing, Media + Influencers, Social, Story + Content, Strategy + Positioning | 0 comment | 25 May, 2022 | 0
“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more
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