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Top Conversations in Tech Dec’22: Another year gone bye(bye)

By Inga Starrett | Research + Analytics | 0 comment | 27 January, 2023 | 0

Welcome to the December 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus November 2022) andRead more

Top Conversations in Tech Nov’22: May The Odds Be Ever In Your Favor

By Inga Starrett | Research + Analytics | 0 comment | 22 December, 2022 | 0

Welcome to the November 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus October 2022) and year-over-year (versus NovemberRead more

Top Conversations in Tech Oct’22: What Did the Semiconductor Say to the Drone?

By Inga Starrett | Research + Analytics | 0 comment | 22 November, 2022 | 0

Welcome to the October 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2022) and year-over-year (versus OctoberRead more

Top Conversations in Tech Sept’22: Crypto Fall Comes Before the Election

By Inga Starrett | Research + Analytics | 0 comment | 28 October, 2022 | 0

Welcome to the September 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2022) and year-over-year (versus September 2021). Read more

Pressing Matters Podcast, from Big Valley Marketing

Introducing: The Pressing Matters Podcast – Conversations with the Top 200 B2B Tech Media + Influencers, as identified by Big Valley Marketing

By Dave Reddy | Interviews + Events, Marketing, Media + Influencers | 0 comment | 14 September, 2022 | 1

In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the space, and those that do are often locked in – sometimes not by choice – to covering only the top five or soRead more

Don’t Confuse Thought Leadership with Demand Gen

By Charlie Cooper | Content Marketing, Story + Content, Strategy + Positioning | 0 comment | 25 July, 2022 | 0

I detest the term “thought leadership.” It’s a pet peeve, but thought leadership isn’t something that you somehow “do.” Tim Marklein nails it when he makes the case that this is something that has to be earned. It’s not to be – or shouldn’t be – lumped into the same sentence with demand generation. SplittingRead more

Got thought leadership? Think again

By Tim Marklein | Communications, Marketing, Media + Influencers, Social, Story + Content, Strategy + Positioning | 0 comment | 25 May, 2022 | 0

“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more

Top Conversations in Tech Apr’22: Blip or Freefall? Too soon to tell

By Inga Starrett | Communications, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 21 May, 2022 | 0

Welcome to the April 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2022) and year-over-year (April 2021).       BigRead more

Top Conversations in Tech: A Look Back Over Three Years

By Inga Starrett | Big Valley, Communications, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 7 April, 2022 | 0

Welcome to our latest edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing market dynamics. In this analysis, we focus on variations in news and blog citation volumes over the past three years, comparing top conversations in 2021 toRead more

Picture of a chain link linked by a red paper clip

Top Conversations in Tech Oct’21: Seriously, can we talk about something other than Supply Chain

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 3 December, 2021 | 0

Welcome to the October 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2021) and year-over-year (versus October 2020).      Big Picture: Are you sickRead more

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