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Covering Cybersecurity: Past and Present

By Josh Swarz | Big Valley, Influencer Marketing, Media + Influencers | 0 comment | 17 March, 2021 | 1

With global cyber-attacks again seizing headlines, I’ve been thinking about how cybersecurity coverage has evolved over the years. In the last 12 months alone, the topic “cybersecurity” fluctuated wildly in our Top Conversations in Tech – ranging from the #9 spot to #16. We’ve seen the coverage of the topic spike every time there isRead more

Tech Stories I’d Like To Pitch (Or Read) in 2021

By Dave Reddy | Big Valley, Media + Influencers, Story + Content | 0 comment | 5 January, 2021 | 0

News, by definition, is always being refreshed by the world it mirrors. A year ago, few if any of us even knew the word “COVID” or “coronavirus.” And pandemics were something that happened long, long ago in a black-and-white world. Still, news – paradoxically – has a predictably about it, even in the unpredictable worldRead more

Times Are Changing and the PR Industry Needs to Change Too

By Josh Swarz | Big Valley, Communications, Media + Influencers | 0 comment | 16 December, 2020 | 2

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Top Conversations in Tech: Misinformation debuts at #7, 5G and Cybersecurity jump higher

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 November, 2020 | 0

Welcome to the October 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2020) andRead more

Does Your Interviewer Have Even the Slightest Clue?

By Charlie Cooper | Big Valley, Communications, Media + Influencers, Story + Content | 0 comment | 11 November, 2020 | 0

Technology is a fascinating, changing story but it’s not always easy to understand. That’s something to keep front-of-mind before sitting down with a reporter. The other thing to remember is that many – maybe most? – of the tech writers you’re going to meet aren’t tech experts. That doesn’t mean they can’t grasp the nuancesRead more

This Election Will Dominate Media Like No Other. What’s a B2B Comms Pro to Do?

By Dave Reddy | Communications | 0 comment | 7 October, 2020 | 1

Every presidential election subsumes a massive percentage of the news hole. But like everything else about 2020, this one’s going to be an absolute cluster. COVID. Trump. RBG. Taxes. Protests. The Melania Tapes. And there’s more to come, no doubt. And covering it all is a media so bifurcated that CNN’s opinion desk is consideredRead more

Corporate Responsibility is No Longer an Option

By Marianna Vyridi | Communications, Marketing, Social | 0 comment | 13 May, 2020 | 0

Last month, Barron’s published an editorial by Alex Friedman and Larry Hatheway on the need for the U.S. to move toward more sustainable capitalism. They were right. For the longest time, Wall Street has been rewarding companies that put shareholder value and profits first, often at the expense of their own employees, suppliers and partners.Read more

Six Rules for Pitching in the Time of COVID

By Dave Reddy | Media + Influencers, Strategy | 0 comment | 15 April, 2020 | 2

It’s a classic PR conundrum. A disaster happens. A hurricane. A plane crash. 9/11. You have a relevant story to pitch to press – but do you? Or is doing so just plain tacky? Like never before, PR pros are asking those questions all day and every day. Plainly put, the COVID-19 outbreak is theRead more

Don’t Let COVID-19 Turn Your Company into a Newsroom Joke

By Charlie Cooper | Communications, Marketing, Media + Influencers | 0 comment | 3 April, 2020 | 0

There are times to pitch reporters during a crisis and then there are times to stay far, far away. As the world copes with the coronavirus outbreak and its social, business and policy impacts, there are very few “other” stories for the time being. Reporters don’t want to hear about whizzbang new widgets or version 3.X of your SaaSRead more

I Ain’t ‘Fraid of No Ghost (Writers)

By David Bailey | Big Valley, Communications, Content Marketing | 0 comment | 21 February, 2020 | 1

Five Tips for Executives In Search of the Right Ghost Writer I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should know. Earlier in my career, I opened an email fromRead more

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Recent Posts

  • Top Conversations in Tech Feb’21: Top 10 Shuffles, but Bitcoin and Crypto Stay on Top

    Welcome to the February 2021 edition of Top Conversations in Technology, where we break down

    24 March, 2021
  • Covering Cybersecurity: Past and Present

    With global cyber-attacks again seizing headlines, I’ve been thinking about how cybersecurity

    17 March, 2021
  • SaaS and Post-Covid: The Future of Work

    Each month Big Valley tracks top conversations in tech and it’s hardly

    11 March, 2021
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