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Politics Has Crept into the Private Sector, There’s No Going Back

By Josh Swarz | Communications, Company Culture, Marketing, Media + Influencers, Strategy + Positioning | 0 comment | 2 June, 2021 | 0

In today’s politically charged environment, it isn’t uncommon for companies to want to stay out of politics. “We need to remain neutral,” is a common refrain – especially from smaller companies.  And why not? Political rhetoric, divisiveness and partisanship is now an epidemic in this country. And, for so many leaders it makes sense that they would want to avoid the topic entirely.   Read more

Corporate Responsibility is No Longer an Option

By Marianna Vyridi | Communications, Marketing, Social | 0 comment | 13 May, 2020 | 0

Last month, Barron’s published an editorial by Alex Friedman and Larry Hatheway on the need for the U.S. to move toward more sustainable capitalism. They were right. For the longest time, Wall Street has been rewarding companies that put shareholder value and profits first, often at the expense of their own employees, suppliers and partners.Read more

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