Big ValleyBig ValleyBig ValleyBig Valley
  • People
  • SERVICES
  • WORK
  • INSIGHT
  • CONTACT

Blog

2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

By Josh Swarz | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 17 January, 2023 | 0

With 2022 in the rear view, one thing is crystal clear: 2022 was a banner year for cybersecurity. The year kicked off with Russian cyber-attacks against Ukraine which, while not unprecedented (Russian Attack in 2014), certainly garnered worldwide attention and eventually led to a full blown international crisis. This set the tone for a yearRead more

Image of Black Hat Conference

Interview With Steve Wylie, Vice President and General Manager of Black Hat

By Karen Burke | Interviews + Events | 0 comment | 1 August, 2022 | 0

This year marks the 25th anniversary of Black Hat, which will take place from August 6-11 at  Mandalay Bay. In this interview, Steve Wylie, Vice President (Market Pillar Lead, Cybersecurity) and General Manager of Black Hat, reflects on this significant milestone, previews the event’s keynotes and exciting research to be unveiled at the event andRead more

Top Conversations in Tech Jun’22: AI Ethics surges in June

By Inga Starrett | Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 28 July, 2022 | 0

Welcome to the June 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus May 2022) and year-over-year (versus June 2021).       Read more

Client Partner Michael Lane with Media and Influencer Leads Andy Shane and Joshua Swarz photographed standingin front of the RSA Conference 2022 sign at the Moscone Center.

From Vaccines to Nation-State Attacks: Takeaways from RSA 2022

By Andy Shane | Big Valley, Media + Influencers, Silicon Valley, Strategy + Positioning | 0 comment | 16 June, 2022 | 0

Co-written with Joshua Swarz.  More than 26,000 attendees, including 600+ speakers, 400+ exhibitors, and over 400 members of the media made their way to San Francisco’s Moscone Center and surrounding hotels for the first in-person RSA Conference in more than two years. With friends, clients, and colleagues seeing each other for the first time inRead more

RSA Conference 2022: Top Conversations in Security

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 7 June, 2022 | 0

Welcome to the special RSA Conference edition of Top Conversations in Technology. In this analysis, we break down the rankings and trend lines for 33 security topics driving news and blog conversation over the past three-plus years, from January 2019 through May 2022. We look at which topics are leading, rising and falling to help technology marketersRead more

RSA Conference 2022 Event Signage

The Show Goes On: RSA Conference 2022

By Josh Swarz | Big Valley, Communications, Influencer Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 6 June, 2022 | 0

As the curtain goes up on the first in-person RSA Conference since 2020, this year marks something special.    It feels like a lifetime ago since the last show, and a lot has since happened in the world of security. There have been numerous high-profile breaches – from SolarWinds to Colonial Pipeline – that no doubtRead more

Big Valley Q&A with 2022 Verizon Data Breach Investigations Report Contributing Author Gabriel Bassett

By Karen Burke | Story + Content | 0 comment | 31 May, 2022 | 0

Gabriel Bassett is the lead data scientist and a contributing author on the Data Breach Investigations Report team at Verizon Enterprise Solutions, specializing in data science and graph theory applications to cyber security (including VERIS and Attack Flow).  He supports several information security data science conferences, is game architect for the Pros vs Joes CaptureRead more

Why Cybersecurity Must be a Top Priority in 2022

By Josh Swarz | Influencer Marketing, Marketing, Media + Influencers | 0 comment | 24 January, 2022 | 1

2021 was a record year for cybersecurity. From SolarWinds, which the President of Microsoft called “the largest cyberattack ever,” to Colonial Pipeline and the log4j vulnerability – it seemed like there was a new headline every week. Our Top Conversations in Tech reflected that, with cybersecurity staying in the top 10 for almost the entireRead more

Covering Cybersecurity: Past and Present

By Josh Swarz | Big Valley, Influencer Marketing, Media + Influencers | 0 comment | 17 March, 2021 | 2

With global cyber-attacks again seizing headlines, I’ve been thinking about how cybersecurity coverage has evolved over the years. In the last 12 months alone, the topic “cybersecurity” fluctuated wildly in our Top Conversations in Tech – ranging from the #9 spot to #16. We’ve seen the coverage of the topic spike every time there isRead more

Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

We support the 1% Pledge for
early-stage corporate philanthropy

Contact

Founder & CEO
Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

Talent + Culture
workwithus@bigvalley.co

New Business
hireus@bigvalley.co

Recent Posts

  • Top Conversations in Tech Dec’22: Another year gone bye(bye)

    Welcome to the December 2022 edition of Top Conversations in Technology, where

    27 January, 2023
  • NRF 2023 Provides Glimpse of ‘What’s Next’ in Retail

    Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to

    23 January, 2023
  • 2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

    With 2022 in the rear view, one thing is crystal clear: 2022

    17 January, 2023
Copyright 2023 | All Rights Reserved
  • People
  • SERVICES
  • WORK
  • INSIGHT
  • CONTACT
Big Valley