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Welcome to the October 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2022) and year-over-year (versus OctoberRead more

Welcome to the September 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2022) and year-over-year (versus September 2021). Read more

In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the space, and those that do are often locked in – sometimes not by choice – to covering only the top five or soRead more

This year marks the 25th anniversary of Black Hat, which will take place from August 6-11 at  Mandalay Bay. In this interview, Steve Wylie, Vice President (Market Pillar Lead, Cybersecurity) and General Manager of Black Hat, reflects on this significant milestone, previews the event’s keynotes and exciting research to be unveiled at the event andRead more

As the curtain goes up on the first in-person RSA Conference since 2020, this year marks something special.    It feels like a lifetime ago since the last show, and a lot has since happened in the world of security. There have been numerous high-profile breaches – from SolarWinds to Colonial Pipeline – that no doubtRead more

Welcome to our latest edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing market dynamics. In this analysis, we focus on variations in news and blog citation volumes over the past three years, comparing top conversations in 2021 toRead more

2021 was a record year for cybersecurity. From SolarWinds, which the President of Microsoft called “the largest cyberattack ever,” to Colonial Pipeline and the log4j vulnerability – it seemed like there was a new headline every week. Our Top Conversations in Tech reflected that, with cybersecurity staying in the top 10 for almost the entireRead more

Welcome to the October 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2021) and year-over-year (versus October 2020).      Big Picture: Are you sickRead more

Welcome to the August 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2021) and year-over-year (versus August 2020).      Big Picture: As hot dataRead more

Four months after publishing its 2020 State of Tech Journalism Report, Muckrack dropped its 2021 State of Journalism Report this week. There are many similarities between reporters in general and tech beat reporters, but the story is in the differences – two in particular: how reporters view the quality and presentation of information we share;Read more