Big ValleyBig ValleyBig ValleyBig Valley
  • People
  • APPROACH
  • WORK
  • INSIGHT
  • CONTACT

Blog

RSA Conference 2022 Event Signage

The Show Goes On: RSA Conference 2022

By Josh Swarz | Big Valley, Communications, Influencer Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 6 June, 2022 | 0

As the curtain goes up on the first in-person RSA Conference since 2020, this year marks something special.    It feels like a lifetime ago since the last show, and a lot has since happened in the world of security. There have been numerous high-profile breaches – from SolarWinds to Colonial Pipeline – that no doubtRead more

Top Conversations in Tech: A Look Back Over Three Years

By Inga Starrett | Big Valley, Communications, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 7 April, 2022 | 0

Welcome to our latest edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing market dynamics. In this analysis, we focus on variations in news and blog citation volumes over the past three years, comparing top conversations in 2021 toRead more

Why Cybersecurity Must be a Top Priority in 2022

By Josh Swarz | Influencer Marketing, Marketing, Media + Influencers | 0 comment | 24 January, 2022 | 1

2021 was a record year for cybersecurity. From SolarWinds, which the President of Microsoft called “the largest cyberattack ever,” to Colonial Pipeline and the log4j vulnerability – it seemed like there was a new headline every week. Our Top Conversations in Tech reflected that, with cybersecurity staying in the top 10 for almost the entireRead more

Picture of a chain link linked by a red paper clip

Top Conversations in Tech Oct’21: Seriously, can we talk about something other than Supply Chain

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 3 December, 2021 | 0

Welcome to the October 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2021) and year-over-year (versus October 2020).      Big Picture: Are you sickRead more

Top Conversations in Tech June 2021: What if the status quo is chaos… 

By Inga Starrett | Big Valley, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 27 July, 2021 | 0

Welcome to the June 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus  May  2021) and year-over-year (versus  June  2020).     Read more

Trying to Reach Reporters Outside Tech? Research Proves Yet Again You Need to Shed Your Inner Geek

By Dave Reddy | Big Valley, Influencer Marketing, Marketing, Media + Influencers, Research + Analytics, Silicon Valley, Social | 0 comment | 5 May, 2021 | 0

Four months after publishing its 2020 State of Tech Journalism Report, Muckrack dropped its 2021 State of Journalism Report this week. There are many similarities between reporters in general and tech beat reporters, but the story is in the differences – two in particular: how reporters view the quality and presentation of information we share;Read more

Covering Cybersecurity: Past and Present

By Josh Swarz | Big Valley, Influencer Marketing, Media + Influencers | 0 comment | 17 March, 2021 | 2

With global cyber-attacks again seizing headlines, I’ve been thinking about how cybersecurity coverage has evolved over the years. In the last 12 months alone, the topic “cybersecurity” fluctuated wildly in our Top Conversations in Tech – ranging from the #9 spot to #16. We’ve seen the coverage of the topic spike every time there isRead more

Top Conversations in Tech: COVID-19 Shifted Focus from Drones and AI to Video Everything 

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 17 February, 2021 | 1

Welcome to the 2020 year-in-review edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing market dynamics. In this analysis, we focus on variations in news and blog citation volumes for the full year 2020 compared to 2019.   It’s safe to say 2020 was aRead more

Tech Stories I’d Like To Pitch (Or Read) in 2021

By Dave Reddy | Big Valley, Media + Influencers, Story + Content | 0 comment | 5 January, 2021 | 0

News, by definition, is always being refreshed by the world it mirrors. A year ago, few if any of us even knew the word “COVID” or “coronavirus.” And pandemics were something that happened long, long ago in a black-and-white world. Still, news – paradoxically – has a predictably about it, even in the unpredictable worldRead more

Times Are Changing and the PR Industry Needs to Change Too

By Josh Swarz | Big Valley, Communications, Media + Influencers | 0 comment | 16 December, 2020 | 2

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

We support the 1% Pledge for early-stage corporate philanthropy

Contact

Founder & CEO

Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

 

Talent + Culture

Christine Kerst
christine@bigvalley.co
m: 949-705-8144

Recent Posts

  • Top Conversations in Tech May’22: Let’s talk about Venture Capital, everyone else is.

    Welcome to the May 2022 edition of Top Conversations in Technology, where we

    28 June, 2022
  • Client Partner Michael Lane with Media and Influencer Leads Andy Shane and Joshua Swarz photographed standingin front of the RSA Conference 2022 sign at the Moscone Center.

    From Vaccines to Nation-State Attacks: Takeaways from RSA 2022

    Co-written with Joshua Swarz.  More than 26,000 attendees, including 600+ speakers, 400+

    16 June, 2022
  • RSA Conference 2022: Top Conversations in Security

    Welcome to the special RSA Conference edition of Top Conversations in Technology. In

    7 June, 2022
Copyright 2018 | All Rights Reserved
  • People
  • APPROACH
  • WORK
  • INSIGHT
  • CONTACT
Big Valley