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Top Conversations in Tech Jan’21: Bitcoin and Cryptocurrencies Take the Lead; Misinformation Surges 

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 23 February, 2021 | 0

Welcome to the January 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus December 2020) and year-over-year (versus JanuaryRead more

Top Conversations in Tech: COVID-19 Shifted Focus from Drones and AI to Video Everything 

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 17 February, 2021 | 1

Welcome to the 2020 year-in-review edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing market dynamics. In this analysis, we focus on variations in news and blog citation volumes for the full year 2020 compared to 2019.   It’s safe to say 2020 was aRead more

Tech Stories I’d Like To Pitch (Or Read) in 2021

By Dave Reddy | Big Valley, Media + Influencers, Story + Content | 0 comment | 5 January, 2021 | 0

News, by definition, is always being refreshed by the world it mirrors. A year ago, few if any of us even knew the word “COVID” or “coronavirus.” And pandemics were something that happened long, long ago in a black-and-white world. Still, news – paradoxically – has a predictably about it, even in the unpredictable worldRead more

Times Are Changing and the PR Industry Needs to Change Too

By Josh Swarz | Big Valley, Communications, Media + Influencers | 0 comment | 16 December, 2020 | 2

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Top Conversations in Tech: Misinformation debuts at #7, 5G and Cybersecurity jump higher

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 November, 2020 | 0

Welcome to the October 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2020) andRead more

Top Conversations in Tech: Layoffs move to #1 as contact tracing and videoconferencing fade

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 October, 2020 | 0

Welcome to the September 2020 edition of Top Conversations in Tech, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2020) and year-over-year (versus September 2019).  In the top 10, we saw modest shifts month to month with no changesRead more

Top Conversations in Tech: Video conferencing slides to #3, while ed tech makes a big jump

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 1 comment | 31 August, 2020 | 4

Welcome to the July 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we’ll focus on changes in news and blog citation volumes month-over-month (versus June 2020) andRead more

Positioning and messaging are *not* the same thing

By Tim Marklein | Communications, Content Marketing, Marketing, Strategy, Strategy + Positioning | 0 comment | 21 January, 2020 | 0

I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help. They typically have some core messaging developed as part of a pitch deck, web site or marketing collateral, but it wasn’t developed in a structured way to guide a broader set of communications across various channels and disciplines.Read more

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Recent Posts

  • Get Ready: the AI Transformation is Upon Us

    Even before COVID forced us all to spend inordinate amounts of time

    3 March, 2021
  • Top Conversations in Tech Jan’21: Bitcoin and Cryptocurrencies Take the Lead; Misinformation Surges 

    Welcome to the January 2021 edition of Top Conversations in Technology, where

    23 February, 2021
  • Top Conversations in Tech: COVID-19 Shifted Focus from Drones and AI to Video Everything 

    Welcome to the 2020 year-in-review edition of Top Conversations in Technology, where we break

    17 February, 2021
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