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Top Conversations in Tech Aug’22: Wrapping up summer with all eyes on the Crypto-fall

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 September, 2022 | 0

Welcome to the August 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2022) and year-over-year (versus AugustRead more

Pressing Matters Podcast, from Big Valley Marketing

Introducing: The Pressing Matters Podcast – Conversations with the Top 200 B2B Tech Media + Influencers, as identified by Big Valley Marketing

By Dave Reddy | Interviews + Events, Marketing, Media + Influencers | 0 comment | 14 September, 2022 | 1

In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the space, and those that do are often locked in – sometimes not by choice – to covering only the top five or soRead more

semiconductors layered on top of each other

Top Conversations in Tech Jul’22: The race to win in CHIPS

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 31 August, 2022 | 0

Welcome to the July 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2022) and year-over-year (versus July 2021).    Read more

Top Conversations in Tech Jun’22: AI Ethics surges in June

By Inga Starrett | Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 28 July, 2022 | 0

Welcome to the June 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus May 2022) and year-over-year (versus June 2021).       Read more

RSA Conference 2022 Event Signage

The Show Goes On: RSA Conference 2022

By Josh Swarz | Big Valley, Communications, Influencer Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 6 June, 2022 | 0

As the curtain goes up on the first in-person RSA Conference since 2020, this year marks something special.    It feels like a lifetime ago since the last show, and a lot has since happened in the world of security. There have been numerous high-profile breaches – from SolarWinds to Colonial Pipeline – that no doubtRead more

Top Conversations in Tech Apr’22: Blip or Freefall? Too soon to tell

By Inga Starrett | Communications, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 21 May, 2022 | 0

Welcome to the April 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2022) and year-over-year (April 2021).       BigRead more

Top Conversations in Tech: A Look Back Over Three Years

By Inga Starrett | Big Valley, Communications, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 7 April, 2022 | 0

Welcome to our latest edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing market dynamics. In this analysis, we focus on variations in news and blog citation volumes over the past three years, comparing top conversations in 2021 toRead more

Why Cybersecurity Must be a Top Priority in 2022

By Josh Swarz | Influencer Marketing, Marketing, Media + Influencers | 0 comment | 24 January, 2022 | 1

2021 was a record year for cybersecurity. From SolarWinds, which the President of Microsoft called “the largest cyberattack ever,” to Colonial Pipeline and the log4j vulnerability – it seemed like there was a new headline every week. Our Top Conversations in Tech reflected that, with cybersecurity staying in the top 10 for almost the entireRead more

Picture of a chain link linked by a red paper clip

Top Conversations in Tech Oct’21: Seriously, can we talk about something other than Supply Chain

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 3 December, 2021 | 0

Welcome to the October 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2021) and year-over-year (versus October 2020).      Big Picture: Are you sickRead more

Top Conversations in Tech Sep’21: A Gifting Procrastinator’s Worst Nightmare

By Inga Starrett | Big Valley, Communications, Content Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 October, 2021 | 0

Welcome to the September 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2021) and year-over-year (versus September 2020).      Big Picture: As someone who is alreadyRead more

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Recent Posts

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    Welcome to the December 2022 edition of Top Conversations in Technology, where

    27 January, 2023
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    Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to

    23 January, 2023
  • 2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

    With 2022 in the rear view, one thing is crystal clear: 2022

    17 January, 2023
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