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Top Conversations in Tech: Misinformation debuts at #7, 5G and Cybersecurity jump higher

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 November, 2020 | 0

Welcome to the October 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2020) andRead more

Positioning and messaging are *not* the same thing

By Tim Marklein | Communications, Content Marketing, Marketing, Strategy, Strategy + Positioning | 0 comment | 21 January, 2020 | 0

I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help. They typically have some core messaging developed as part of a pitch deck, web site or marketing collateral, but it wasn’t developed in a structured way to guide a broader set of communications across various channels and disciplines.Read more

Big Valley Marketing

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m: 415-999-2006
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