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Got thought leadership? Think again

By Tim Marklein | Communications, Marketing, Media + Influencers, Social, Story + Content, Strategy + Positioning | 0 comment | 25 May, 2022 | 0

“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more

Top Conversations in Tech Apr’22: Blip or Freefall? Too soon to tell

By Inga Starrett | Communications, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 21 May, 2022 | 0

Welcome to the April 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2022) and year-over-year (April 2021).       BigRead more

Politics Has Crept into the Private Sector, There’s No Going Back

By Josh Swarz | Communications, Company Culture, Marketing, Media + Influencers, Strategy + Positioning | 0 comment | 2 June, 2021 | 0

In today’s politically charged environment, it isn’t uncommon for companies to want to stay out of politics. “We need to remain neutral,” is a common refrain – especially from smaller companies.  And why not? Political rhetoric, divisiveness and partisanship is now an epidemic in this country. And, for so many leaders it makes sense that they would want to avoid the topic entirely.   Read more

Trying to Reach Reporters Outside Tech? Research Proves Yet Again You Need to Shed Your Inner Geek

By Dave Reddy | Big Valley, Influencer Marketing, Marketing, Media + Influencers, Research + Analytics, Silicon Valley, Social | 0 comment | 5 May, 2021 | 0

Four months after publishing its 2020 State of Tech Journalism Report, Muckrack dropped its 2021 State of Journalism Report this week. There are many similarities between reporters in general and tech beat reporters, but the story is in the differences – two in particular: how reporters view the quality and presentation of information we share;Read more

Top Conversations in Tech Jan’21: Bitcoin and Cryptocurrencies Take the Lead; Misinformation Surges 

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 23 February, 2021 | 0

Welcome to the January 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus December 2020) and year-over-year (versus JanuaryRead more

Times Are Changing and the PR Industry Needs to Change Too

By Josh Swarz | Big Valley, Communications, Media + Influencers | 0 comment | 16 December, 2020 | 2

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Does Your Interviewer Have Even the Slightest Clue?

By Charlie Cooper | Big Valley, Communications, Media + Influencers, Story + Content | 0 comment | 11 November, 2020 | 0

Technology is a fascinating, changing story but it’s not always easy to understand. That’s something to keep front-of-mind before sitting down with a reporter. The other thing to remember is that many – maybe most? – of the tech writers you’re going to meet aren’t tech experts. That doesn’t mean they can’t grasp the nuancesRead more

Covering COVID-19: A Broadcast Perspective

By Josh Swarz | Communications, Media + Influencers | 0 comment | 9 September, 2020 | 0

2020 has been quite the year for news: COVID-19, mass unemployment, social justice protests in the streets, a wildly fluctuating stock market – and then we have the upcoming elections. All this has forced an increasingly stretched media to become even more selective about what it covers. In my last blog post, I spoke withRead more

The Press Won’t Cover My New Product. What Should I Do?

By Charlie Cooper | Media + Influencers | 0 comment | 18 August, 2020 | 1

Back during my newsroom days, I drove a very nice comms manager at a hot Silicon Valley startup absolutely crazy. Her CEO had come up with a killer idea how to make good use of some of the unused network infrastructure left over from the pre-dotcom crash era. It was clear to me – asRead more

The Impact of 24/7 ‘Breaking News’ on U.S. Media

By Josh Swarz | Communications, Influencer Marketing, Media + Influencers, Strategy | 0 comment | 4 June, 2020 | 0

In recent years, a financially strapped media industry has been tasked with the impossible job of doing more with less. This could not be any clearer than it is now. The joke among reporters is that even in the best of times, the media industry is usually in a depression. That may be a bit of exaggeration, but these are clearly not the best of times.Read more

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Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

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Contact

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Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

 

Talent + Culture

Christine Kerst
christine@bigvalley.co
m: 949-705-8144

Recent Posts

  • Top Conversations in Tech May’22: Let’s talk about Venture Capital, everyone else is.

    Welcome to the May 2022 edition of Top Conversations in Technology, where we

    28 June, 2022
  • Client Partner Michael Lane with Media and Influencer Leads Andy Shane and Joshua Swarz photographed standingin front of the RSA Conference 2022 sign at the Moscone Center.

    From Vaccines to Nation-State Attacks: Takeaways from RSA 2022

    Co-written with Joshua Swarz.  More than 26,000 attendees, including 600+ speakers, 400+

    16 June, 2022
  • RSA Conference 2022: Top Conversations in Security

    Welcome to the special RSA Conference edition of Top Conversations in Technology. In

    7 June, 2022
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