The 1987 sleeper hit turned cult classic, The Princess Bride, is a fairy tale about true love, replete with pirates and sword fights, a damsel in distress, and the delight of unexpected friendship. It’s also a master class on high tech marketing strategy. Let me explain. No, there is too much. Let me sum up.Read more
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Communications, Content Marketing, Marketing, Positioning, Strategy | 0 comment | 21 January, 2020 | 0
I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help. They typically have some core messaging developed as part of a pitch deck, web site or marketing collateral, but it wasn’t developed in a structured way to guide a broader set of communications across various channels and disciplines.Read more
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