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Got thought leadership? Think again

By Tim Marklein | Communications, Marketing, Media + Influencers, Social, Story + Content, Strategy + Positioning | 0 comment | 25 May, 2022 | 0

“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more

Everything I Needed to Know about Marketing Strategy I Learned from The Princess Bride

By Karen Dabaghian | Marketing, Strategy, Strategy + Positioning | 0 comment | 7 April, 2020 | 0

The 1987 sleeper hit turned cult classic, The Princess Bride, is a fairy tale about true love, replete with pirates and sword fights, a damsel in distress, and the delight of unexpected friendship. It’s also a master class on high tech marketing strategy.  Let me explain. No, there is too much. Let me sum up.Read more

Positioning and messaging are *not* the same thing

By Tim Marklein | Communications, Content Marketing, Marketing, Strategy, Strategy + Positioning | 0 comment | 21 January, 2020 | 0

I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help. They typically have some core messaging developed as part of a pitch deck, web site or marketing collateral, but it wasn’t developed in a structured way to guide a broader set of communications across various channels and disciplines.Read more

Big Valley Marketing

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Technology Marketers

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Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

 

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m: 949-705-8144

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