Meet Arianna
Arianna Crawford
Social Media Manager
As Social Media Manager, Arianna focuses on Digital + Social Media communications strategy for Big Valley. She loves developing and implementing multi-channel social media strategy that is backed by data. Her passion is connecting brands with their communities in engaging and meaningful ways. She also has a substantial amount of hands-on project management experience (read as: she’s a spreadsheet master). After graduating from Stanford University with a BA in English in 2018, she served as as COO for The Stanford Daily Newspaper; managing the entire business side of a non-profit organization.
Arianna is based in Nashville, TN, where she lives with her husband and their dog named after Meryl Streep. She loves trying new things, Greek mythology, movie theaters, and listening to Ella Fitzgerald.
What do you do?
As Social Media Manager, I help clients strategically cultivate their brand messaging and identity in alignment with their communications goals. To me, it’s much more than emojis, memes, and hashtags.
The core of it is about building authentic communities and connecting people (not employees or customers, but real human people) with the content and resources they care about. Whether it’s leveraging a client’s executive team through a series of LinkedIn articles, building employer reputation with employee testimonial videos, or getting audience opinions on trending industry topics with weekly polls, at the end of the day it’s about helping brands make a meaningful impact through social connection.
Why Big Valley Marketing?
You’ll hear this time and time again from Big Valley folks, but it’s the people and the culture. The work is interesting and exciting, yes, but nothing tops the support I’ve received as an early-career employee. I get to learn everyday from the best in the business while also being treated as an expert in my field. That’s a gift.
What’s one thing fun or surprising/unexpected about you?
I’m on a mission to visit every state in the U.S., and so far I’m halfway through! I was mostly inspired to do so after my cross-country move from California to Nashville in 2021; seeing the red rock vistas in New Mexico and the Ozarks in Arkansas was so inspiring (especially as a hobbyist landscape photographer). We’ll see how my Prius, my partner, and my little adventure pup, Meryl, hold up for the other half!
