What do you do?
As media and influencer lead, I create opportunities for clients to rise above the noise – not to mention their competitors – and grow their business. Sometimes this includes securing a steady stream of media coverage that reaches key audiences critical to a client’s success. Sometimes it’s helping them to build relationships with objective industry analysts and opinion leaders who can help share their stories. Each situation is unique and requires a strategic approach which is something I really enjoy.
Why Big Valley Marketing?
When my three boys were young, I decided to leave the agency life and hang my own shingle – enabling me to do a lot of fun things including coaching, dropping off and picking up from school and just being around and available. Once the youngest one left for college, I kinda yearned for a return to agency life and found a great spot with Big Valley. And why Big Valley? Well, they’re not only smart, charming, and loaded with great clients – they’re top to bottom, really nice people.
What’s one thing fun or surprising/unexpected about you?
Over the years, I’ve been to a lot of sporting events ranging from The Masters, Final Fours, NBA Finals, MLB playoffs, Rose Bowls, all-star games, professional wrestling matches, and a myriad of Seattle Mariner games. And, since high school, I’ve kept virtually every ticket stub and, in some cases, even full tickets for games I couldn’t make. Recently, with the ubiquity of smartphones, paper tickets have become obsolete and, in turn, collector’s items – especially ones from notable or historic games. During the pandemic, I went through the hundreds of tickets I own and had the best ones graded and appraised including two full tickets from Ichiro Suzuki’s first Major League Baseball game (that I’ve also had autographed by the man himself who enters the Baseball Hall of Fame in 2025).
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Welcome to the April 2023 edition of Top Conversations in Technology, where
Public relations and communications skills have never been more important for business
The communications industry suffers from the portrayal of basic data observations as