Meet Dave
Dave Nieland
Head of Client Experience
Dave Nieland serves as Head of Client Experience and a strategic advisor to some of the world’s leading technology brands and emerging disruptors. He spearheads the firm’s work to deliver a high-value, consistent client experience across teams. Dave has more than 30 years of experience in B2B technology communications, including cybersecurity, enterprise software, internet infrastructure, IT services, semiconductors, telecom/wireless, and key vertical markets. He excels at consulting clients on corporate communications, executive visibility, earned and social media, competitive and incident communications, spokesperson coaching, and global programs. Most recently, Dave has led the Big Valley Marketing team that helped Broadcom Software establish its brand awareness with key media and on social channels. Dave’s team also secured massive global media coverage around the Symantec division’s threat intelligence on the Russian war against Ukraine, generating more than 1,600 pieces of coverage worldwide in the first 48 hours of the outset of the war. Prior to Big Valley Marketing, Dave served as an executive vice president at Weber Shandwick. He has received numerous PR industry awards for client campaigns, and he received a Bachelor of Arts in Public Relations from Southern Methodist University. Based in Dallas, Dave loves to listen to classic rock, hit the latest concerts, and travel to tropical locales. In his spare time, you’ll find him planning home renovation projects with his lovely wife, planting exotic flowers in the garden, or managing his fantasy football team to victory.
What do you do?
As Head of Client Experience at Big Valley, I’m like a conductor of an orchestra of seasoned experts in marketing and communications. But instead of making beautiful music, we create masterpieces of company stories, content, media results, social engagement and more that move our clients’ business forward. Every day, I find ways to empower our Client Partners to lead our teams, lead our clients, ensure we deliver operational excellence and an experience that exceeds expectations.
Why Big Valley Marketing?
Big Valley isn’t your typical agency. It’s a consultancy that provides the freedom, flexibility and focus for marketing and communications professionals to do their best work. That makes everyday FUN! With 100% of our focus on technology innovators and a team of tech experts that’s unmatched in the business, we’re seen as a critical business partner by today’s technology CMOs.
What’s one thing fun or surprising/unexpected about you?
While I’m not much of a cook, I took up baking during the pandemic to pass the time and pacify my sweet tooth. I’m not quite Master Chef material, but I can make a mean Banana Bread!
