What do you do?
As the leader of the firm’s Research & Analytics Practice, I’m looking for ways to make analytics, business intelligence, and data more accessible. We do math for non-math people and use the data to tell a story. Then we add in data visualization to bring the story to life. It is a lot like writing a book report. But these “book reports” give our clients a detailed picture of their communications landscape to help them make informed decisions.
The really cool thing we do on the analytics team is work across our client base. In any given week we may be reading about quantum computing, supply chain tech, and cybersecurity. This allows us to connect dots in disparate conversations as we collaborate with client teams to identify new opportunities based on these unique insights.
Why Big Valley?
Communications is one of the only areas in marketing that asks to measure itself. People often look at communications metrics as a report card that shows whether they, or their partners, did their job. And no one wants a D.
At Big Valley we are constantly striving to normalize analytics, data, statistics, and linear trends as strategic communications tools rather than being used only as grading systems. Communications analytics provide a wealth of insights that we use to inform strategy, optimize content, and identify opportunities that enhance the visibility of our clients.
Plus, if something is not working, don’t you want to know, and then pivot, before it’s too late?
What is one surprising/unexpected thing about you?
I did not grow up super active, but now you can regularly find me outside on a mountain (I live in Lake Tahoe, so there are lots of mountains close by). In the winter I’m skiing, snowshoeing, or combining the two into backcountry skinning (hiking on skis). In the summer I’m hiking, biking, or paddling. This summer I’m picking up a new hobby – wake surfing. Never too old to start something new!
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