Inga Starrett has spent more than 20 years analyzing marketing data to assist companies in understanding and optimizing programs. Her expertise in competitive intelligence and data mining provides a foundation for creating actionable analytics programs that span multiple communications channels.

Inga’s background is analyzing communications outreach for technology companies, with market experience in supply chain tech, SaaS, security, health tech, and green tech. She has published research tracking top conversations in technology, visibility trends among unicorn companies and quantifying "addressable media" for the key subject areas listed above. Her research helps isolate key message pick up in crisis situations so that communications teams can adapt quickly to redirect and redefine discussions. Her work in category analysis has assisted clients in focusing brand persona by isolating discussions that will help to elevate a brand. Inga also conducts audience profiling and segmentation based on social activities to assist clients in focusing earned and owned social outreach.

Inga is the numbers junkie who believes math is fun and statistical outliers are the best at parties. Previously, Inga served as Senior Vice President, Analytics at Weber Shandwick. She holds a Bachelor of Arts degree in Philosophy from the University of California, Riverside. When not looking at linear trends, Inga enjoys hiking and skiing in Lake Tahoe, usually with her crazy Labradors in tow. Check out their adventures on Insta via @battlebornlola_forestfloyd.