Josh Swarz
Cybersecurity Media + Influencer Lead
Over the years, Josh has built an extensive rolodex of relationships with key journalists and influencers – specifically in enterprise security. In his role, he helps clients craft compelling messages that will resonate with media while also establishing them as thought leaders. Helping them tell their stories on some of the biggest stages in the world – from RSA to Black Hat and Web Summit. In addition, his work with the Symantec Threat Hunter team – announcing the first cyber-attack Russia launched against Ukraine in February of 2022 – earned an honorable mention from PR Daily. Since starting work with the Symantec Threat Hunter team, he and his colleagues have helped shine a light on some of the biggest threat actors – from Blackfly’s espionage group (aka APT 41, Winnti Group, Bronze Atlas) to the Russian-linked Nodaria group.
Prior to working in public relations, Josh spent his early career working in politics – working in the Florida Legislature, the U.S. Congress and for the American Federation of Teachers. Josh holds a master’s degree in international commerce and policy from George Mason University, where he wrote his thesis on Policy Solutions to Chinese Cybereconomic Espionage and holds a bachelor’s degree in political science from Dickinson College.
What do you do at Big Valley?
As Cybersecurity Media + Influencer Lead, I tell the stories of our cybersecurity clients. From the latest threat intelligence to the most recent cyber-attack, I work hand-in-hand with reporters and our clients, to establish them as expert sources with the media while also building the brand of each company. Working with Big Valley’s story and content team, social media experts and data gurus, I ensure our client’s story is told to the right audience and is promoted across numerous channels.
Why Big Valley Marketing?
Since starting my career in PR almost a decade ago, I’ve worn many hats – from doing social media work, to writing press releases and advising clients through crises. However the one clear through-line, and my biggest passion, has been my ability to connect and work with reporters. Big Valley’s business model empowers me to do just that, full time. By focusing on storytelling and relationship building with media & influencers all over the world, I am truly living my dream.
Of equal importance is the company culture. In my career, I’ve worked in numerous industries and for many different “bosses.” In addition to PR, I’ve also been an aide to a politician in Florida and in D.C. and have spent my fair share of time on campaign trails. Whether it be in politics or PR, it is very easy to “talk the talk,” but Big Valley “walks the walk.” My opinion is respected, my work is valued and there are no internal politics. I am able to balance my life (and being a new Dad) with my work. My colleagues are some of the best, brightest and most genuine people I know. Because of that, I look forward to coming to work (remotely) everyday, while also delivering the best results for our clients.
What’s one thing fun or surprising about you?
I am a huge aviation geek. I’ve loved planes since I was a little kid and have been taking flight lessons with the ultimate goal of getting my private pilot license.
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