As Client Partner, Mel Johnson brings clients a unique combination of marketing, SaaS, and healthcare tech. She has a successful track record of identifying business opportunities for growth and devising comprehensive marketing strategies to execute against the goals.
Mel’s areas of expertise include strategic planning, core message development, content strategy, and lead generation as well as digital health experience, specifically with clinical trials and the research industry. She’s fascinated by understanding insights, and the magic moments that influence an audience to act.
Prior to joining Big Valley, Mel served as Associate Director at Veeva Systems and Vice President of Marketing at Forte Research (now Advarra). She received a bachelor’s degree in journalism and a bachelor’s degree in Spanish literature from the University of Wisconsin-Madison.
Mel lives in Madison with her husband and two daughters. In her spare time, you’ll find her trying a new workout, reading the latest mindset book, or traveling to Disney with her family.
Big Valley Marketing
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