Meet Michael
Michael Lane
Michael Lane
Client Partner
Michael Lane partners with clients to grow market and mindshare, build and protect reputation, and communicate more effectively to customer, employee and investor audiences through creative and best-in-class PR, AR, executive communications, and content marketing. He works closely with client leaders to identify desired business outcomes and then applies the appropriate strategy –communications, technology, process, and/or people – to achieve it. As an executive with experience working both at agencies and within internal comms departments, Michael has helped drive product, thought and brand leadership for some of the biggest technology names and early-stage innovators in the networking, mobility, IT services, cloud, AI, security, industrial and CPG markets. Before joining Big Valley Marketing, Michael led the global corporate communications function for Axalta Coatings Systems. He’s also held leadership roles with marketing agencies and management consulting firms including Weber Shandwick, Fusion PR, and CRA, where he partnered with client teams to implement best practices, create global efficiencies, and drive exceptional results. Michael lives in Philadelphia with his wife, son, and twin daughters.
What do you do?
I’m a client partner, which means I’m responsible for the success of our client programs. I do this by setting strategy, providing counsel, and tapping into our amazing team of experts to execute. I’m sort of the conductor bringing the music of our client work to life by keeping everyone focused on the tempo of the work, making sure we crescendo at the right times and can hit the high notes.
Why Big Valley Marketing?
I spent much of my career working in agencies with a focus on B2B technology before shifting to in-house corporate communications leadership roles. Honestly, I loved both experiences for different reasons and learned so much in each environment. But ultimately, I missed the energy, creativity, and pace of the agency world and working with incredible innovators both client and agency side. I knew about the amazing talent the Big Valley has recruited over the years having worked with several Big Valley team members in past lives. When the time came to make a change, it was the clear choice. Big Valley has created an incredible culture and from day one, it’s felt like home.
What’s one thing fun or surprising/unexpected about you?
I’m a former foodie who has turned that passion into being both a capable chef and a fair short-order cook (the latter is much more demanding). I’m always up for throwing dinner parties for friends or testing new recipes on my wife, twin daughters, and preteen son. I’ve also recently become a HUGE U8 pre-novice girls soccer fan!
