Michael Lane

Michael Lane partners with clients to grow market and mindshare, build and protect reputation, and communicate more effectively to customer, employee and investor audiences through creative and best-in-class PR, AR, executive communications, and content marketing. He works closely with client leaders to identify desired business outcomes and then applies the appropriate strategy –communications, technology, process, and/or people – to achieve it.

As an executive with experience working both at agencies and within internal comms departments, Michael has helped drive product, thought and brand leadership for some of the biggest technology names and early-stage innovators in the networking, mobility, IT services, cloud, AI, security, industrial and CPG markets.

Before joining Big Valley Marketing, Michael led the global corporate communications function for Axalta Coatings Systems. He’s also held leadership roles with marketing agencies and management consulting firms including Weber Shandwick, Fusion PR, and CRA, where he partnered with client teams to implement best practices, create global efficiencies, and drive exceptional results.

Michael lives in Philadelphia with his wife, son, and twin daughters.