Michael Lane

What do you do?

I’m a client partner, which means I’m responsible for the success of our client programs. I do this by setting strategy, providing counsel, and tapping into our amazing team of experts to execute. I’m sort of the conductor bringing the music of our client work to life by keeping everyone focused on the tempo of the work, making sure we crescendo at the right times and can hit the high notes.

Why Big Valley Marketing?

I spent much of my career working in agencies with a focus on B2B technology before shifting to in-house corporate communications leader roles. Honestly, I loved both experiences for different reasons and learned so much in each environment. But ultimately, I missed the energy, creativity and pace of the agency world and working with incredible innovators both client and agency side. I knew about the amazing talent the Big Valley has recruited over the years having worked with several Big Valley team members in past lives. When the time came to make a change, it was the clear choice. Big Valley has created an incredible culture and from day one, it’s felt like home.

What is one thing fun or surprising about you?

I’m a former foodie who has turned that passion into being both a capable chef and a fair short order cook (the latter is much more demanding). I’m always up for throwing dinner parties for friends or testing new recipes on my wife, twin daughters, and preteen son. I’ve also recently become a HUGE U8 pre-novice girls soccer fan!