Scott Friedman

What do you do?
As Head of Strategy + Positioning at Big Valley Marketing, I help our clients drive brand and demand marketing by creating more meaningful and lasting connections for their companies, products, and services with customers and other key audiences. I work with clients to assess how their existing corporate and product positioning is aligned to evolving customer needs, create campaigns to increase brand awareness and long-term customer loyalty, and optimize content and channels for greater demand generation. Ultimately, the Strategy + Positioning practice builds the powerful brands, positioning, narratives, and messaging that enable integrated, cohesive, and differentiated marketing and communications across all disciplines.

Why Big Valley Marketing?
Big Valley is redefining what it means to be a marketing and communications consultancy by ditching the archaic agency processes and mindsets that often get in the way of delivering great client work. We know one size does not fit all. We know every client challenge is unique. Our model enables the agility clients need in their fast-changing markets as we bring the right consultants with the right experience to each client challenge. Personally, Big Valley affords me the opportunity to focus on what I am most passionate about: working with innovative clients to foster long-term brand awareness and leadership in the complex and competitive technology industry.

What’s one thing fun or surprising/unexpected about you?
My admittedly insane love for baseball has not only taken me and my son to all 30 big league ballparks in one season, including seeing one of only 23 perfect games in 150 years of MLB history, it often seeps into my work and life philosophy. Joe DiMaggio famously said baseball is a game of failure, but that means it is also a game of preparation, patience, resilience, and yes, an awful lot of strategy and positioning that impacts every pitch, every inning, every game over the course of a campaign.