Tracy Sciacca

What do you do?
I’m a client partner. In general, this means I work with our clients to make sure we’re helping them meet their communications goals and objectives. I’m essentially a navigator in determining how we can achieve these things, and I’m backed by a team with deep expertise in various disciplines ranging from media and influencer engagement to digital strategy and content development. I know enough about the various disciplines to be dangerous, and I take the client’s needs and work to bring in the right experts to do what we need to do.

Why Big Valley Marketing?
I’ve been in the agency world my entire career and I love getting to work for multiple clients at once—variety has always been important to me, as has getting to work with other really smart communicators. However, after 19 years in the industry, I realized I needed a change, and I found a great home at Big Valley. It’s the right place for me because I can go deep on exclusively B2B tech, and I’m surrounded by others with that same focus. I can focus on interesting client work and not have to get caught up in bureaucracy and hierarchy. Plus, I truly feel valued as a person and recognized for my contributions and what I can bring to the table.

What’s one thing fun or surprising/unexpected about you?
I’ve always enjoyed being active in sports and the arts. I danced and performed with a local studio until I was in my late 20s, and I’ve run 13 marathons. I’ve met some of my best friends through these activities, as well as my husband!