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CASE STUDY

Video Killed the B2B Mail Star

As the pandemic shut down B2B travel, Vidyard seized the moment to position asynchronous video as the new tool for remote sales, marketing and business. We engaged influencers with executive POV, customer stories and data about the paradigm shift to video. As a result, Vidyard achieved #1 media share and brand associations versus its top eight competitors.

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Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

We support the 1% Pledge for early-stage corporate philanthropy

Contact

Founder & CEO

Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

 

Talent + Culture

Christine Kerst
christine@bigvalley.co
m: 949-705-8144

Recent Posts

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    Welcome to the May 2022 edition of Top Conversations in Technology, where we

    28 June, 2022
  • Client Partner Michael Lane with Media and Influencer Leads Andy Shane and Joshua Swarz photographed standingin front of the RSA Conference 2022 sign at the Moscone Center.

    From Vaccines to Nation-State Attacks: Takeaways from RSA 2022

    Co-written with Joshua Swarz.  More than 26,000 attendees, including 600+ speakers, 400+

    16 June, 2022
  • RSA Conference 2022: Top Conversations in Security

    Welcome to the special RSA Conference edition of Top Conversations in Technology. In

    7 June, 2022
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