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CASE STUDY

Video Killed the B2B Mail Star

As the pandemic shut down B2B travel, Vidyard seized the moment to position asynchronous video as the new tool for remote sales, marketing and business. We engaged influencers with executive POV, customer stories and data about the paradigm shift to video. As a result, Vidyard achieved #1 media share and brand associations versus its top eight competitors.

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Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

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Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

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