Big Valley worked with BMC to drive its transformation story (going private and accelerating R&D) and increase its “digital business” relevance via social, mobile, analytics and cloud innovations. Big Valley managed the corporate narrative, established a “BMC Beat” blog to chronicle the transformation, and secured key influencer coverage to validate how BMC is “Living IT.”
We help technology companies grow,
win, and lead through effective, expert-driven
marketing and communications.
Co-authored by Andy Shane and Joshua Swarz. During her opening Black Hat
Welcome to the July 2023 edition of Top Conversations in Technology, where
By Big Valley Media + Influencer Leads Josh Swarz and Andy Shane