Data and insights are the fuel for modern marketing. Tech companies tend to have detailed insight about sales pipelines and demand generation performance, but precious little intelligence on brand perceptions, audience influences, market conversations and industry trends.
Big Valley’s Market Intelligence practice delivers the missing insight on brands, categories, competition, audiences, channels and conversations. Our experts in research, analytics and measurement apply a range of methods and tools to uncover the data – and make sense of it for busy executives.
We dive deep with clients to clearly define objectives and KPIs at the start of every campaign. We track the progress across channels and disciplines – and dig into learnings every week, month and quarter. We distill the “So What” insights and “Now What” recommendations to inform sound decisions, strategy and actions. And we do the hard work with clients to measure and maximize value & impact.
