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CASE STUDY

Branding Case Study for BMC: Revitalizing a Tech Leader

Big Valley worked with BMC to drive its transformation story (going private and accelerating R&D) and increase its “digital business” relevance via social, mobile, analytics and cloud innovations. Big Valley managed the corporate narrative, established a “BMC Beat” blog to chronicle the transformation, and secured key influencer coverage to validate how BMC is “Living IT.”

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  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
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