Just hours prior to Russia launching a full-scale assault against Ukraine, Broadcom Software identified one of the first cyber-attacks tied to the invasion. We moved quickly to share the news via social media, provide details to priority media, and manage inbound requests for the Symantec Threat Hunter Team. Within 48 hours, the news drove 1,600 pieces of coverage worldwide, including AP and Reuters stories that were syndicated via more than 300 outlets each.
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B2B social media isn’t boring, and it’s time we start thinking about
Executing effective B2B social media is often similar to B2C social media,