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CASE STUDY

How To Increase B2B Blog Traffic Case Study

Big Valley transformed Symantec’s blogs from an under-managed site into an industry-leading editorial destination for cyber security news, threat intelligence, industry best practices, opinion, and analysis. We built a world-class editorial team, revamped the editorial strategy, upgraded content quality, created new sections for sustained readership, and improved collaboration via search, social and sales—ultimately driving engagement with 1.5M+ unique visitors over two years.

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Recent Posts

  • Can You Tell Your Story in 60 Seconds? It’s Harder than You Think

    By Dave Reddy Practice Leader, Media & Influencers | Host, Pressing Matters

    30 October, 2026
  • You Can’t Build a Tech Community from Behind a Screen

    By Sharon Barclay, Chief Innovation Officer Silicon Valley doesn’t stay Silicon Valley

    27 October, 2026
  • Hot Take: We’re Not All Talking About the Same Marketing

    By Brooklynn Koon Smith, Media & Content Analyst Basking in the San

    21 October, 2026
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  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
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